WhatsApp’s latest features: Forward message info, short link for Business, and more

WhatsApp constantly tests new features in its beta versions. Most of them eventually come to end users with minor tweaks and improvements. The instant messaging is now gearing up to roll out the biggest change to the platform as it steps up fight against the spread of fake news and misinformation.

Forwarding info

WhatsApp's 2.19.80 beta update reveals an upcoming feature that reveals how many times a message has been forwarded. Beta users can see the insight under the Message Info section which currently shows status such as read and delivered.

WhatsApp is also working on a new label for forwarded messages. Soon, the application will notify when a message has been "frequently forwarded." This will allow users to spot a viral message which may or may not be true.

If rolled out, this will be second big change since WhatsApp launched "forwarded" label for messages. As the name implies, WhatsApp now adds a label whenever you forward or receive a forwarded message.

Short link

WhatsApp is working on a new feature for Business users. The instant messaging company will soon allow businesses to shorten link. The purpose of URL shortener is to allow customers to initiate conversation on the platform directly through the link. It looks a lot like a profile ID link which can be copied and shared. The feature is available to select users under the Business Settings.