Apple Unveils iPhone 15, With Heftier Price for Top Model | Mobile News

Apple Unveils iPhone 15, With Heftier Price for Top Model

Apple Inc. introduced its latest iPhones at an event Tuesday, banking on new materials, camera upgrades and improved performance to coax back consumers in a sluggish smartphone market.

| Updated on: Sep 13 2023, 07:22 IST
iPhone 15 Plus price: Apple 2023 event reveals cost, know how much you can buy it for
 iPhone 15 Pro Max
1/5 Were you eagerly waiting for the iPhone 15 launch? Well, it is finally here now. You can choose which iPhone to buy according to your needs and budget. If you want to buy iPhone 15 Plus, then it can be a great choice for you depending on your requirements.  (Apple)
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2/5 After so many speculations about price rise, Apple has finally revealed the iPhone 15 Plus price to be $899. Customers in the U.S. can get $200-$650 (U.S.) in credit when they trade in iPhone 11 or later. (Apple)
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3/5 Both iPhone 15 and iPhone 15 Plus will be available in the colors pink, yellow, green, blue, and black in 128GB, 256GB, and 512GB storage capacities. (Apple)
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4/5 The iPhone 15 Plus  is here and it gets a display of 6.7-inch. It also features the Dynamic Island, something which was introduced for the iPhone 14 Pro and iPhone 14 Pro Max. It has a peak brightness of 1600 nits HDR, 2000 nits in sunlight.  (Apple)
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5/5 To Indian users, the iPhone 15 Plus will cost  Rs. 89900. Customers will be able to pre-order iPhone 15 and iPhone 15 Plus beginning this Friday, September 15 and will be available for sale from September 22. (Apple)
 iPhone 15 Pro Max
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Know the price of new iPhone 15 models. (Apple)

Apple Inc. introduced its latest iPhones at an event Tuesday, banking on new materials, camera upgrades and improved performance to coax back consumers in a sluggish smartphone market.

The company unveiled four new models, keeping pace with the past few generations: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max. Like last year, the entry-level models start at $799. The Pro version will remain $999, but the Pro Max will now begin at $1,199 — up $100 from last year's version.

More about Apple iPhone 15
Apple iPhone 15
  • Black
  • 6 GB RAM
  • 128 GB Storage
See full Specifications

The new models — especially the high-end versions — represent the first significant iPhone overhaul since the company's first 5G phones came out in 2020. Apple is looking to pull out of a sales slump, and it's counting on major changes to the device to get people to upgrade. The company also is facing trouble in China, where government workers are increasingly banned from using its products and consumer sentiment may be turning against US-branded technology.

Not sure which
mobile to buy?

The presentation also included new Apple Watches with eco-friendly materials. But most of the details of the event were previously reported, and investors gave a lukewarm response to the news. The shares slipped nearly 2% to $176.14 as of 2:29 p.m. in New York.

Apple launches are famous “sell-the-news” events, where investors cash out after the anticipation phase ends. The stock was up 38% this year through Monday's close.

Apple will start taking preorders for the latest iPhones on Friday in more than 40 countries, including the US, China and Canada. The products will then start reaching consumers and stores a week later. It's also releasing the phone's latest operating system, iOS 17, on Sept. 18.

The two entry-level phones include an aluminum frame and frosted glass back in colors like black and yellow. The higher-end models, meanwhile, come in black, gray, blue and white. For the Pro models, Apple has moved from a stainless steel frame to one made from titanium, which makes the device lighter and more durable. Each model comes with either a 6.1-inch or 6.7-inch screen, and the pricier versions include borders around the display that are thinner than before.

The cheaper models add the Dynamic Island alerts interface at the top of the screen — technology first introduced in last year's Pro models — and all four phones will get a performance boost. The Pro phones will get a new A17 chip, while the lower-end models upgrade to last year's Pro processors, the A16. The A17 is Apple's first built chip with the new 3-nanometer production process.

The phones also include a new chip that the company said will improve location tracking and other tasks in the Find My app. And there's a new roadside assistance feature that relies on satellite service.

The iPhone 15 models are the company's first smartphones to feature a USB-C connector, replacing the Lightning port used since 2012. The connector, which was adopted to meet requirements imposed by the European Union, promises to make the device compatible with chargers for Android phones, as well as iPads and Macs. Apple also announced a version of its AirPods Pro that uses the USB-C standard.

The biggest changes to the iPhones involve its rear camera systems. With the iPhone 15 and 15 Plus, Apple is increasing the 12-megapixel wide-angle camera, or main lens, to a 48-megapixel resolution. That matches the technology used in the iPhone 14 Pro. Those models, like last year's entry-level phones, continue to have a 12-megapixel ultrawide-angle lens for shots that show a broader field of view.

The iPhone 15 Pro and Pro Max continue to have three cameras: the wide-angle and ultrawide-angle lenses, as well as a telephoto system for improved optical and digital zoom. Both models get new sensors across the camera array, though the iPhone 15 Pro Max adds a telephoto camera that can zoom in up to 5x. That nearly doubles the 3x zoom capability of the regular iPhone 15 Pro.

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First Published Date: 13 Sep, 07:21 IST