Google’s Verified Calls to help you better tackle pesky calls

Google is looking to crack down on pesky marketing callers. The company has developed a new feature that will give you more and verified information about a business call. The feature will be integrated into Google’s Phone app.

Dubbed as “Verified Calls”, Google will also launch a new platform which will allow businesses to verify their identities, show the recipient their names, and reason for calling them. These verified calls will also showcase the business’ logo. Google said it does not share sensitive information about users with its business partners.

Android Police, which first spotted the upcoming feature, reports the Verified Calls will require businesses to send call information to Google’s secure server. The server then shows the data to the users’ phone. In this process, the Phone app will verify the caller’s data before allowing them to make a call. Google’s servers will delete the data minutes after the call is completed.

“When the business calls you, your device compares the incoming call information with the information Google received from the business. If there’s a match, the Phone app displays the call as a Verified call,” said Google on its support page.

Google’s Verified Calls will be enabled on the Phone app by default. Users, however, will have the option to opt-out.

As said earlier, Google’s Verified Calls will help users to respond only to legitimate business calls. The platform could also help reduce telemarketing frauds as well. In India, Truecaller has become popular for similar features. The application also allows users to report and label such spam calls.