Apple faces iPhone 15 Pro Max shortage; High demand sparks production woes

The new iPhone 15 Pro Max is a hit, outselling its predecessor, but production delays pose challenges as buyers line up, says analyst Ming-Chi Kuo.

| Updated on: Sep 18 2023, 12:57 IST
iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max and Apple Watch: Check exclusive Croma deals
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1/6 iPhone 15 Series and Apple Watches: Apple unveiled the iPhone 15 series and the Apple Watch Series 9 and Watch Ultra 2, generating significant anticipation among consumers. (AFP)
iPhone 15 Pro Max
2/6 Pre-Order Date: Pre-orders for the iPhone 15 series commenced on September 15 at 5:30 PM IST. Exclusive Croma Deals: Croma, the electronics retailer, offers attractive discounts and promotions for those looking to purchase the new iPhones. (Apple)
iPhone 15 Pro Max
3/6 Pre-Booking Details: Interested buyers can pre-book the iPhone 15 series and the new Apple Watches for a minimal fee of Rs. 2000 at Croma stores. (AP)
iPhone 15 Pro Max
4/6 Unique Offer for Mumbai, Pune, and Surat: Customers in Mumbai, Pune, and Surat have a chance to win tickets for Croma Cruise Control 4.0 with the pre-booking of iPhone 15 models between September 15 and September 18. (Apple)
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5/6 Finance Schemes: Croma offers finance schemes, including no-cost EMIs for up to 24 months, making the iPhones more accessible. buyers can also enjoy a 10 percent discount on selected Apple accessories, AppleCare+, and Protect+ plans during pre-booking. Pre-booking is open until September 21. (Apple)
iPhone 15 Pro Max
6/6 Exchange Offers: Buyers can benefit from exchange offers, receiving up to Rs. 6000 off and a Rs. 5000 cashback based on the value and condition of their old smartphones. (REUTERS)
iPhone 15 Pro Max
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The iPhone 15 Pro Max is a big hit, but production challenges mean longer wait times. (Bloomberg)

The new iPhone 15 Pro Max is a big hit! People want it more than the iPhone 14 Pro Max, according to analyst Ming-Chi Kuo. But here's the catch – it's taking a long time to make. Just a few days after Apple released their latest iPhones on September 12, it turns out that the iPhone 15 Pro Max is the one everyone is talking about. This is great news for Apple, but there are some challenges they need to handle.

What Sets the iPhone 15 Pro Max Apart

What makes the iPhone 15 Pro Max special is its improved Telephoto camera, which can zoom in really close, up to 5 times. That's more than the iPhone 15 Pro, which can only zoom up to 3 times. In the United States, the starting price for an iPhone 15 Pro Max with 256GB of storage is $1199. Apple is not selling a 128GB version like they used to for $1099. Also read: iPhone 15 Pro and iPhone 15 Pro Max are "significant" upgrades: Mark Gurman

High Demand for iPhone 15 Pro Max

In a post on Medium, analyst Ming-Chi Kuo from TF Securities says that lots of people want the iPhone 15 Pro Max, even more than last year's model. But the regular iPhone 15 is not as popular this time. Maybe it's because more people who like fancy phones are choosing the Pro Max.

Not sure which
mobile to buy?

However, even though many people want the iPhone 15 Pro Max, Kuo mentions that you might have to wait a long time to get one. It's not just because so many people want it. The phone's production schedule is later than others, and there are more problems making it, which are causing delays.

Not only the US, but the Indian market is also facing iPhone 15 Pro Max delays. On the Apple Store India website, the earliest date you can get an iPhone 15 Pro Max shipped to you is October 16, while deliveries for select colors of the iPhone 15 Pro Max have slipped to November.

Kuo still thinks that around 80 million iPhone 15 units will be sold this year. So, if you want an iPhone 15 Pro Max, it might be a good idea to order it as soon as you can or check with your phone company to see if they have it in stock. The demand for the Pro Max is likely to keep going up before it gets easier to buy one.

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First Published Date: 18 Sep, 12:57 IST
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