New iPhone 15 USB cable could impact Apple badly, analyst warns

The iPhone 15's switch from Lightning to USB-C could slow the Apple upgrade cycle, as customers will face cable compatibility concerns, warns UBS analyst.

| Updated on: Sep 07 2023, 16:19 IST
Apple Event 2023: iPhone 15 to Apple Watch 9, everything that could be launched
iPhone 15
1/6 iPhone 15 - The iPhone 15 series is expected to be one of the highlights of the Wonderlust event. Apple is likely to unveil four iPhones - iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. The standard iPhone 15 variants are tipped to get features such as Dynamic Island, and USB Type-C, while the top-end iPhone 15 Pro Max could get a periscope camera. (Unsplash)
iPhone 15
2/6 Apple Watch Series 9 - Apple’s next smartwatch has been tipped to get subtle upgrades. It will come in the same 41mm and 45mm sizes, and will reportedly feature a faster S9 chip under the hood based on iPhone 13’s A15 Bionic SoC, and a handful of new health sensors including Electrodermal Activity (EDA) Apple Watch Series 9 could also get a new pink colourway. (REUTERS)
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3/6 Apple Watch Ultra 2 - As per reports, Apple could unveil the second generation of its Apple Watch Ultra this year at the Wonderlust event. Although it is tipped to largely remain similar to the current model, it could also get the S9 chip under the hood. However, unlike last year, it is expected to be available in two colours this year, with a new ‘dark titanium’ finish in the works. (Unsplash)
iPhone 15
4/6 AirPods Pro 2 - Apple is finally moving away from its proprietary lightning port, and not only the iPhone 15 but the AirPods Pro 2nd Gen are also set to benefit from this change. AirPods Pro 2, which were announced at Apple’s Far Out event last year, will now get a new USB Type-C charging port at the bottom. (Unsplash)
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5/6 Cases, watchbands, and cables - Reports have also claimed that Apple will get rid of its leather cases and introduce a new material called FineWoven. It is expected to bring new cases for iPhones and watch bands for the Apple Watch. The Cupertino-based tech giant is also expected to introduce colour-matched, braided cables for its iPhones. (Unsplash)
iPhone 15
6/6 iOS 17 - While iOS 17 was announced at the World Wide Developers Conference (WWDC) 2023, it is still in the beta phase and not available to the public. That is set to change as Apple usually releases its next operating system around the same time as the launch of its new iPhones. iOS 17 is set to bring several new features such as Contact Posters, Live Voicemail, Standby, and changes to Phone, Messages, Health, and other apps.  (Apple)
iPhone 15
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Analyst warns of iPhone 15 USB charging port change may impact upgrades due to EU regulations. (@NxtinTech |Twitter)

Apple iPhone 15 launch is all set at the Apple Event 2023 and all the four iPhones are likely to come with significant alterations. Apple's upcoming iPhone 15 smartphone is about to usher in a significant change by replacing its proprietary Lightning port with the widely used USB-C port. While this shift may seem like a positive step towards standardisation, UBS analyst David Vogt suggests that it might not be all smooth sailing for Apple's loyal customer base. If you want to check out the launch, then know that the Apple Event 2023 date is September 12, 2023.

According to Vogt, some consumers may have to think twice before they decide whether to jump on the iPhone 15 bandwagon. Their hesitation primarily stems from the inconvenience of having to replace their existing cables and chargers with USB-C alternatives. In Vogt's own words, "People aren't going to upgrade for the sake of upgrading, because they'd have to change their cables everywhere. Maybe that causes people to wait a little bit," 9to5.Mac reported.

EU Regulations Drive Apple's Charging Port Decision

Intriguingly, the decision to make this charging port switch seems to be influenced by regulatory factors in the European Union (EU). Apple has a long history of using proprietary ports, such as the Lightning port, but the EU has been pushing for more standardised connections across devices. Consequently, USB-C has gained prominence as an industry standard, and Apple's move can be seen as a response to these regulatory pressures.

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Some tech enthusiasts argue that Apple might have ideally preferred a gradual transition, starting with its Pro models, before implementing the change across all iPhone models. In fact, there were calls for this port shift as early as the iPhone 12 Pro, suggesting that Apple might have been somewhat inflexible in its approach.

The Impact on iPhone 15's Upgrade Rates

Nonetheless, if the upgrade rates for the iPhone 15 are affected due to customers' reluctance to adapt to new chargers, the credit or blame might go to the EU's regulatory stance. While many believe that Apple should have embraced USB-C earlier, the impending shift will force consumers to adapt sooner rather than later.

Michael Gartenberg, an independent technology adviser, explained the thought process in users by saying, "For most users, the iPhone 13 is going to be good enough, and the base iPhone camera takes good enough pictures," says.

As the iPhone 15 launch approaches, it remains to be seen how customers will react to the USB-C charging port switch. Whether it leads to hesitation in upgrading or not, one thing is certain: the change will soon be upon us. Apple has scheduled its next event for September 12 at 10 am PT/1 pm ET, where all will be revealed.

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First Published Date: 07 Sep, 16:05 IST
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