Coolpad launches Note 5 Lite C, its first offline-exclusive smartphone in India; priced at ₹7,777

After the Note 5 Lite C, Coolpad will launch four more offline-exclusive smartphones by end of 2018. The company will launch its next flagship smartphone, that will be exclusively available via Amazon India, on August 20.

The Coolpad Note 5 Lite C measures 142.4 x 70.4 x 7.95mm and weighs 139 grams.

Coolpad on Friday launched its first offline-exclusive smartphone in India. Called the Note 5 Lite C, the smartphone is priced at ₹7,777. It will be available for purchase from August 5 at 3,000 multi-brand stores across eight states: Delhi NCR, Haryana, Telangana, Karnataka, Tamil Nadu, Andhra Pradesh, Uttar Pradesh and Maharashtra.

The smartphone will be available in two colour options - grey and gold. The company has also announced that it will launch its next flagship smartphone on August 20. The next flagship Coolpad phone will be exclusively available via Amazon India.

The Coolpad Note 5 Lite C comes with a 5-inch IPS HD display. It runs Android 7.1 Nougat and is powered by a 1.4GHz quad-core processor coupled with 2GB of RAM. It has 16GB of internal storage and comes with support for expandable storage up to 64GB via a microSD card.

The smartphone features an 8-megapixel auto-focus rear camera with f/2.4 aperture and a 5-megapixel front facing camera with f/2.4 aperture. Connectivity options include 4G LTE, dual-SIM, Wi-Fi and Bluetooth 4.0. The Coolpad Note 5 Lite C is powered by a 2,500mAh battery which the company claims can deliver standby time up to 240 hours. The smartphone also features a fingerprint scanner that is located on the back panel.

The Coolpad Note 5 Lite C will compete against the Xiaomi Redmi 4A. Priced at ₹5,999, the Xiaomi Redmi 4A comes with a 5-inch HD display. It runs Qualcomm Snapdragon 425 processor coupled with 2GB of RAM. It has 16GB of internal storage. The smartphone comes with a 13-megapixel rear camera and 5-megapixel front facing camera. Connectivity options include 4G LTE, dual-SIM, Wi-Fi and Bluetooth 4.0. A 3,120mAh battery powers the Xiaomi Redmi 4A.

Coolpad has said that it is going to launch four more offline-exclusive smartphones by end of 2018. The company, however, is not the only one to start off as an online-only brand and later join the offline segment. Back in October 2016, Xiaomi launched the Redmi 3s Plus, its first smartphone only for the offline market. Motorola, another popular online smartphone brand, is also looking to strengthen its presence in the offline market. The company launched Moto Hubs, a chain of retail stores, in India on Thursday.