Elon Musk says set to kill off Twitter brand and "all the birds" in latest tweet | Tech News

Elon Musk says set to kill off Twitter brand and "all the birds" in latest tweet

Elon Musk has announced that everyone will have to bid adieu to Twitter brand soon.

| Updated on: Jul 23 2023, 19:12 IST
Twitter Deal: Ex-CEO Jack Dorsey says this about Elon Musk!
Elon Musk
1/5 Jack Dorsey, the former Twitter CEO reacted to the news that Elon Musk bought Twitter by saying Elon Musk is the ‘singular solution I trust’ for Twitter. (AP)
Elon Musk
2/5 According to Reuters, Jack Dorsey was in-charge when the social media platform went public in 2013. He said Twitter has been “owned” by Wall Street since then and that taking it private was the “correct” first step. (REUTERS)
Elon Musk
3/5 Despite leaving Twitter a few months ago, Dorsey still holds a 2.36 percent state in the social media company, according to Bloomberg data. (REUTERS)
Elon Musk
4/5 In a series of tweets, Jack Dorsey thanked both Musk and current CEO Parag Agrawal. He tweeted, “Elon’s goal of creating a platform that is maximally trusted and broadly inclusive is the right one. This is also @paraga’s goal, and why I chose him. Thank you both for getting the company out of an impossible situation. This is the right path, I believe it with all my heart.” (REUTERS)
Elon Musk
5/5 “Twitter as a company has always been my sole issue and my biggest regret,” Dorsey wrote in a thread. “Solving for the problem of it being a company however, Elon is the singular solution I trust,” he added. (AP)
Elon Musk
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Elon Musk to rebrand Twitter as X app, blue bird logo likely to disappear soon. (REUTERS)

Billionaire entrepreneur Elon Musk is moving forward with his plans to rebrand Twitter as the X app, a platform that promises to offer more than just social media sharing. When welcoming the new CEO, Linda Yaccarino, in April, he expressed excitement about transforming the platform into "X," referring to it as the "everything app."

Back in October, Musk stated that acquiring Twitter would accelerate the creation of "X," the all-encompassing app. The merger of Twitter with Musk's X app was legally finalized in April, effectively making Twitter Inc. obsolete.

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Elon Musk's vision for the "X" app

Musk took to Twitter today to announce his intentions, stating, "And soon we shall bid adieu to the twitter brand and, gradually, all the birds." This has sparked speculation about Twitter's future existence under the same name. The platform will continue to exist, but under the new branding. The iconic blue bird logo, synonymous with Twitter, will be replaced by a yet-to-be-revealed X logo.

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Mixed reactions to the Twitter rebranding announcement

The announcement garnered mixed reactions from users, with some of whom expressed hope for a promising new beginning with the X app, while others voiced reluctance to part ways with the familiar bird logo that has become synonymous with Twitter.

In another tweet, Musk hinted that if a suitable X logo is submitted, the rebranded platform could go live worldwide within a few hours, potentially accelerating the transition process.

Domain change and the future of Twitter's iconic logo

As for the domain change, Musk has not addressed the questions on whether Twitter.com will be retained. Due to the domain's substantial value, the transition to a new domain may require additional time, but the overall rebranding process could happen sooner than expected.

On the other hand, Twitter considers its bird logo as its most identifiable symbol and takes great care to protect it. However, in April, the logo was briefly replaced with Dogecoin's Shiba Inu crypto, a move that contributed to a staggering $4 billion increase in the meme coin's market value at that time.

The court document filed in Ca

lifornia on April 4 confirmed that Twitter is no longer an independent entity and has been integrated into X Corp. Elon Musk holds the position of president in both X Corp and its parent company, X Holdings Corp.

Musk also posted what may become the new Twitter logo: 

Twitter logo
New Twitter logo?
image caption
New Twitter logo?

Often referred to as the "everything app" by Musk, X app is likened to China's WeChat, known for its multifunctionality and widespread adoption.

As the X app prepares to take over, Twitter users await the unveiling of the new X logo and the platform's transformation under its new identity.

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First Published Date: 23 Jul, 13:25 IST