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Laptops PC Laptops PC News Apple Scary Fast event launch 2023 highlights: M3 chipset, MacBook Pro, new iMac unveiled Apple Scary Fast event launch 2023 highlights: M3 chipset, MacBook Pro, new iMac unveiled
Apple Scary Fast event launch 2023: The company unveiled its new M3 Max and M3 Pro chipset alongside new iMac and MacBook Pro devices. This blog is now closed.
Apple Scary Fast event launch 2023 LIVE: Apple hosted its last event of the year, which was focused on its Mac lineup and possibly the next generation of Apple silicon for desktops and laptops. Last week, the company announced plans for an online-only presentation, dubbing the showcase “Scary Fast.” The event took place at 5 PM PT (5:30 AM IST on October 31). It aired on Apple's website and online video services such as YouTube. This was an unusual hour for an Apple launch and the timing on Halloween eve is likely meant to fit the spooky theme and perhaps, to suggest that the new chips are 'scary fast' too.
In another twist, the company did not hold an in-person gathering at its headquarters in Cupertino, California, making it an online-only affair. Many believe it is because there may not be a lot of product announcements, leading Apple to believe that a hands-on or inviting the press will not be necessary.
Apple hasn't said what it will reveal at the event — beyond showing a Mac software icon in the invite — but Bloomberg has reported that the company is preparing fresh MacBook Pro laptops and iMac desktops. The devices probably won't have a radical new look or upgrades, but will likely include Apple's first M3 3-nanometer processors. Those chips are expected to be a significant improvement over the M2 line, which was first rolled out in June 2022.
The new models stand to benefit from a broader upswing in the computer business. After a decline this year, industrywide shipments are expected to grow again in 2024 — even if they stay below pandemic highs. Sales of Macs and other computing devices had surged during Covid lockdowns when consumers spent heavily on home office equipment.
Here’s everything that can be expected at the event.
iMac: An updated iMac for the first time in more than 900 days — an unusually long stretch — can be unveiled at the event. But don't expect a bold new design. Like the MacBook Pros, the iMacs are expected to look nearly identical to the existing versions. The current iMac design was announced in April 2021 when the company shifted to the M1 chip.
The new 24-inch iMac — codenamed J433 and J434 — are rumored to include internal design changes and a revamped stand. The company has tested the machine in similar colors as the current models, but Apple could still change up the options at the unveiling.
Apple developed this new iMac with the M3 chip. In testing, the company has used versions with the same number of main processing cores as the M2: four for high performance and four for efficiency. But it has tried new graphics configurations, including a chip with 10 graphics cores.
This year also marks the 25th anniversary of the iMac, which was one of the first products Steve Jobs introduced after returning to Apple in the late 1990s. The very first Mac, then called the Macintosh, debuted in early 1984.
MacBook Pro: High-end MacBook Pros codenamed J514 and J516 could be announced. The machines may look nearly identical to current models, but will probably include speedier new M3 Pro and M3 Max processors.
The company has been testing multiple different versions of the M3 Pro processor, as per Bloomberg. One baseline version in the works has 12 main processor cores, made up of six high-performance blocks and six high-efficiency cores. The product also has 18 cores for processing graphics. Another M3 Pro chip seen in testing by developers has 14 main processing cores, including 10 for high performance four for efficiency, and 30 graphics cores.
While it's unclear which chip configurations will ultimately ship, the components are likely to include improved gaming capabilities — similar to the iPhone 15 Pro's A17 chip.
There could be some other surprise entries as well, but we will only know about them once the event begins.
How to watch?
The Scary Fast event is scheduled for Monday, October 30, 2023, at 5:00 PM in Pacific Time, however in India, you can watch the event live on Tuesday, October 31, 2023, at 5:30 AM.
Where to watch?
You can watch the Scary Fast event live on the Apple Event website at www.apple.com/apple-events/. You can access the event link through any device or browser such as Safari, Chrome, Firefox, and others.
What to expect?
- iMac
- MacBook Pro
- M3 Pro
- M3 Max
Apple Scary Fast Event Launch Live: The event ends
Apple's first nighttime event was truly ‘Scary Fast' in every definition of that word. The event only lasted for 30 mins. But in that time, Apple introduced three new M3 chipsets, two models of MacBook Pro with various storage and chipset configurations, and a new iMac that refreshes after 900 days.
Tim Cook bows out with, "And we'll never stop innovating. This will shift the way we look at technology and the role it plays for years to come. Thank you all for joining us. Have a great night."
Apple Scary Fast Event Launch Live: iMac price
Apple Scary Fast Event Launch Live: The 256GB storage variant that comes with the magic keyboard but no Touch ID has been priced at $1299.
The 10-core 256GB storage variant that comes with both magic keyboard and Touch ID is priced at $1499.
The 8-core 512GB variant is priced at $1699.
Apple Scary Fast Event Launch Live: 24-inch iMac gets supercharged with M3 chip
Apple Scary Fast Event Launch Live: Apple today unveiled the new 24-inch iMac featuring the M3 chip. It is keeping the same design and 7 color options.
“iMac with M3 is up to 2x faster than the prior generation with M1. For those upgrading from an Intel-based iMac, the new iMac is up to 2.5x faster than the most popular 27-inch models, and 4x faster than the most powerful 21.5-inch model,” says Apple.
The iMac features 24-inch 4.5K Retina Display, six speaker sound system, WiFi 6E and Bluetooth 5.3, up to 24GB unified memory and up to 2 TB storage. The iMac runs on MacOS Sonoma.
Apple Scary Fast Event Launch Live: MacBook Pro price
Apple Scary Fast Event Launch Live: 14-inch MacBook Pro with the M3 starts at $1599.
The 14-inch MacBook Pro with M3 Pro starts at $1999, while the 16-inch starts at $2499.
The 14-inch MacBook Pro with M3 Max is priced at $3199, while the 16-inch starts at $3499.
Apple Scary Fast Event Launch Live: The most powerful MacBook Pro with M3 Max chipset unveiled
Apple Scary Fast Event Launch Live: MacBook Pro with M3 Max can drive 4 high-resolution external displays, says Apple. All models of MacBook Pro deliver the same performance whether plugged in or on battery. They can give up to 22 hours of battery life.
“For users who haven't upgraded from Intel, it's up to 11x faster than the fastest Intel-based MacBook Pro,” Apple said.
And the MacBook Pro is available in a new color - Space Black.
Apple Scary Fast Event Launch Live: MacBook Pro, powered by M3 Apple silicon, is here
Apple Scary Fast Event Launch Live: Apple opens the segment with the line "It's a Monster upgrade for anyone still on an Intel-based MacBook Pro." Subtle shot at Intel!
The 14-inch MacBook Pro starts with the M3 chip. Apple says it includes a thermal system for sustained performance and can clock 60 percent faster than 13-inch MacBook Pro.
Apple also unveiled 14-inch and 16-inch MacBook Pros with M3 Pro chipsets. It is apparently up to 40 percent faster than the 16-inch model with M1 Pro. It is so powerful that it can drive 2 external high-resolution displays. Two ProRes engines.
Apple Scary Fast Event Launch Live: M3 family chipsets announced
Apple Scary Fast Event Launch Live: There's a lot to unpack. Apple says M3 architecture is twice as fast as M1 CPU and GPU. And that's just the base variant M3.
These are 3-nanometer chipsets. M3 contains 25 billion transistors, M3 Pro gets 37 billion transistors, whereas M3 Max comes with 92 billion transistors. For gamers, this chipset supports hardware-accelerated ray tracing and hardware-enabled mesh shedding.
It also has an advanced media engine and supports Dynamic Catching.
According to Apple, Dynamic Caching is an "industry-first technology, transparent to developers, and the cornerstone of our new GPU architecture"
Apple Scary Fast Event Launch Live: The event beings
It looks like Apple is going for the Halloween theme. Pre-recorded events are always fun. Better cinematography and high-quality transitions. As usual, Apple CEO Tim Cook starts the show and talks about the company's lineup of Apple products. And it looks like we are starting with the next generation of Apple silicon - M3. And there are three of them this time: M3, M3 Max, and M3 Pro.
Apple Scary Fast Event Launch Live: When does it start?
Apple Scary Fast Event Launch Live: Apple has announced that the Scary Fast event will take place on October 30 at 5:00 PM PT/5:30 AM IST, just a day before Halloween. In previous years, Apple has preferred to launch its Macs simply via a press release instead of a full-fledged event. However, that isn't the case this year, as the event is being held in virtual-only mode and will be live-streamed on Apple's website as well as its YouTube channel. Click on this link to watch it.
Apple Scary Fast Event Launch Live: What can you expect from the MacBook Pro?
Apple Scary Fast Event Launch Live: High-end MacBook Pros codenamed J514 and J516 could be announced. The machines may look nearly identical to current models, but will probably include speedier new M3 Pro and M3 Max processors.
The company has been testing multiple different versions of the M3 Pro processor, as per Bloomberg. One baseline version in the works has 12 main processor cores, made up of six high-performance blocks and six high-efficiency cores. The product also has 18 cores for processing graphics. Another M3 Pro chip seen in testing by developers has 14 main processing cores, including 10 for high performance four for efficiency, and 30 graphics cores.
While it's unclear which chip configurations will ultimately ship, the components are likely to include improved gaming capabilities — similar to the iPhone 15 Pro's A17 chip.
There could be some other surprise entries as well, but we will only know about them once the event begins.
Apple Scary Fast Event Launch Live: What is the meaning of Apple's Scary Fast event name?
Apple Scary Fast Event Launch Live: After the ‘Wonderlust' event in September, the ‘Scary Fast' event is the last big Apple event of the year. The name is perhaps a reference to the new and powerful M3 chips that are expected to debut at the event. They are touted to deliver a 'scary fast' performance! Also, as Halloween is looming, it is observed on October 31, Apple may very well be alluding to this festival too as its event is to be held just a day before.
Apple Scary Fast Event Launch Live: Know what the iMac may feature
Apple Scary Fast Event Launch Live: An updated iMac for the first time in more than 900 days — an unusually long stretch — can be unveiled at the event. But don't expect a bold new design. Like the MacBook Pros, the iMacs are expected to look nearly identical to the existing versions. The current iMac design was announced in April 2021 when the company shifted to the M1 chip.
The new 24-inch iMac — codenamed J433 and J434 — are rumored to include internal design changes and a revamped stand. The company has tested the machine in similar colors as the current models, but Apple could still change up the options at the unveiling.
Apple developed this new iMac with the M3 chip. In testing, the company has used versions with the same number of main processing cores as the M2: four for high performance and four for efficiency. But it has tried new graphics configurations, including a chip with 10 graphics cores.
This year also marks the 25th anniversary of the iMac, which was one of the first products Steve Jobs introduced after returning to Apple in the late 1990s. The very first Mac, then called the Macintosh, debuted in early 1984.
Apple Scary Fast Event Launch Live: What to expect in the Scary Fast event
Apple Event Live Updates: The Apple October event will be focused on Macs in which the new MacBook Pro and iMac desktop are expected to be launched. Furthermore, the company can also reveal its first M3 3-nanometer processors. The new generation may also get massive upgrades however, the design might remain similar to the predecessor. The MacBook Pro is expected to come in two screen size variants of 14-inch and 16-inch with upgraded chipsets. Apple can also surprise us with new announcements or products which are in the line to be launched soon.
Apple Scary Fast Event Launch Live: How to watch the Scary Fast event
Apple Event Live Updates: The Scary Fast event is scheduled for Monday, October 30, 2023, at 5:00 PM Pacific Time, however in India, you can watch the event live on Tuesday, October 31, 2023, at 5:30 AM.
You can watch the Scary Fast event live on the Apple Event website at www.apple.com/apple-events/. You can access the event link through any device or browser such as Safari, Chrome, Firefox, and others.
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