Joe Biden to Taylor Swift deepfake video and audio content generated by AI defies controls

AI-created artificial intelligence deepfake video and audio content on singer Taylor Swift and US President Joe Biden and many others have shocked and sparked outrage, but controlling them on social media taking too long.

Artificial intelligence is proliferating and many companies like Microsoft, OpenAI, Google and Meta Platforms, to name just the top ones, have been grabbing the spotlight. However, many unethical elements online are misusing the AI technology tools to create horrific deepfakes as is clear from the ones on singer Taylor Swift, actress Rashmika Mandanna and US President Joe Biden and even dead children. (Pixabay)

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1/5 Artificial intelligence is proliferating and many companies like Microsoft, OpenAI, Google and Meta Platforms, to name just the top ones, have been grabbing the spotlight. However, many unethical elements online are misusing the AI technology tools to create horrific deepfakes as is clear from the ones on singer Taylor Swift, actress Rashmika Mandanna and US President Joe Biden and even dead children. (Pixabay)

Deepfakes on a string of high-profile victims have hit social media in recent days elevating the risks of manipulated media that is also engulfing the public.Deepfake video on singer Taylor Swift, robocalls of US President Joe Biden’s voice, and videos of dead children and teenagers detailing their own deaths all have gone viral and shockingly, all of them are fake. (Pexels)

2/5 Deepfakes on a string of high-profile victims have hit social media in recent days elevating the risks of manipulated media that is also engulfing the public.Deepfake video on singer Taylor Swift, robocalls of US President Joe Biden’s voice, and videos of dead children and teenagers detailing their own deaths all have gone viral and shockingly, all of them are fake. (Pexels)

Taylor Swift's face was superimposed on body of others in an objectionable manner using AI technology. Users of popular AI image-maker Midjourney are already taking advantage of at least one of the fake visuals of Swift to come up with written prompts that can be used to make more explicit pictures with AI, according to requests in a Midjourney Discord channel reviewed by Bloomberg. (Pixabay)

3/5 Taylor Swift's face was superimposed on body of others in an objectionable manner using AI technology. Users of popular AI image-maker Midjourney are already taking advantage of at least one of the fake visuals of Swift to come up with written prompts that can be used to make more explicit pictures with AI, according to requests in a Midjourney Discord channel reviewed by Bloomberg. (Pixabay)

The problem of deepfakes is spanning both audio and visuals media courtesy artificial intelligence, which has made it extremely easy to manipulate ordinary photos and videos.Social media portals like X or Facebook and others are just not being able to stop them either. Swift deepfake video amassed tens of millions of views on X (Twitter). The deepfake posts took hours to remove - one had over 45 million views, according to the Verge. (Bloomberg)

4/5 The problem of deepfakes is spanning both audio and visuals media courtesy artificial intelligence, which has made it extremely easy to manipulate ordinary photos and videos.Social media portals like X or Facebook and others are just not being able to stop them either. Swift deepfake video amassed tens of millions of views on X (Twitter). The deepfake posts took hours to remove - one had over 45 million views, according to the Verge. (Bloomberg)

What now? Crackdown? The responsibility lies with these portals, but it is clearly something they are struggling with. Bloomberg quoted Henry Ajder, an AI expert as saying we need to be “identifying how different stakeholders, whether they are search engines, tool providers or social media platforms, can do a better job creating friction in the process from someone forming the idea to actually creating and sharing the content.”Many of these videos are even available through Google search, which has been the primary traffic driver to deepfake websites, according to a 2023 Bloomberg report. (AFP)

5/5 What now? Crackdown? The responsibility lies with these portals, but it is clearly something they are struggling with. Bloomberg quoted Henry Ajder, an AI expert as saying we need to be “identifying how different stakeholders, whether they are search engines, tool providers or social media platforms, can do a better job creating friction in the process from someone forming the idea to actually creating and sharing the content.”Many of these videos are even available through Google search, which has been the primary traffic driver to deepfake websites, according to a 2023 Bloomberg report. (AFP)