Why your product is struggling with user adoption and how to change that
You will be blown away by the fact that 90% of the start-ups fail within the first 5 years of their inception...
By Piyush Rajesh Gupta
You will be blown away by the fact that 90% of the start-ups fail within the first 5 years of their inception and the most common reasons listed by the IBM Business Institute in a report were ineffective marketing and a lack of focus on the user adoption of the product.
User adoption is one of the key factors behind the success of a product. In this fast and digitally emerging world, it becomes more significant to hold on to your end-user in the long term.
The founders/business owners get so involved in seeking funds and building quality products that they forget to find the right set of customers for their product and eventually fail to build trust for the product in the market. There are plenty of examples like Google+, Galaxy Note 7, Tata Nano, and MS Zune. All of them were launched by the giants of the industry yet all of them didn't make it to the heart of customers.
Where did they go wrong?
There is no second thought to the fact that Google, Samsung, Tata, and Microsoft are the Giants in their respective fields. All of them have the largest no of customer bases in the world yet they failed miserably. They have the best teams, resources, and Marketing strategies but they didn't focus on building trust with the customers and that's where all their efforts went in vain.
They were not able to bring that Aha! moment in the first-time user experience.
How does Facebook define the Aha! moment for their users?
Getting into the head of the customer by understanding their expectation of a particular product is one of the important aspects while paving the way for the success of an organization. Facebook, one of the most successful Startups in the world, is the best example to assess the importance of user adoption.
When Mark Zuckerberg came up with the idea of Facebook, they had nothing like Google, Samsung, and Microsoft. No idea of raising funds, marketing, and future plans. They Built-up Facebook from scratch step by step by understating the needs of the customers. They did not impose it directly on the customer instead, Mark was more focused on the customer's interests, what they want out of Facebook, and how to make Facebook a need for the customer instead of just focusing on the design and other aspects.
So, by now we know how important it is for organizations to focus on User Adoption strategies and the trust of the customers.
We also have some other Products that were able to get into the head of the customer in their early days. Slack, Twitter, Dropbox, and Duolingo. All of them had defined the importance of their product by focusing on the needs of the Users which eventually lead them to great success. These organizations were able to make the customer understand how they can get the most out of their product.
Higher user adoption rates show that your customers are holding onto your product for the long term. Working towards User adoption strategies and building trust is an essential part of your product's success journey.
Next time you feel the gap between the product and the User, ask yourself, have you made enough of an effort in creating the Aha! moment for your users?
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