Apple's 'Scary Fast' October 30 Event: What to expect

Apple's end-of-year product unveiling is set for October 30th, focusing on the Mac, which is nearing its 40th anniversary. The event will be held online at 5 p.m. California time, fitting the "Scary Fast" theme for Halloween eve.

Apple Inc. is set to kick off its final product unveiling of the year, and it's taking place on Halloween eve, October 30, at 5 p.m. California time (5:30 a.m IST). This event, known as "Scary Fast," is a deviation from the usual in-person gatherings at Cupertino. Instead, it will be an online-only affair, raising anticipation for what Apple has in store. (@Apple)

photos

1/7 Apple Inc. is set to kick off its final product unveiling of the year, and it's taking place on Halloween eve, October 30, at 5 p.m. California time (5:30 a.m IST). This event, known as "Scary Fast," is a deviation from the usual in-person gatherings at Cupertino. Instead, it will be an online-only affair, raising anticipation for what Apple has in store. (@Apple)

What to Expect at the Event: Apple has remained tight-lipped about the specifics of the event, but reports from Bloomberg suggest we can anticipate fresh MacBook Pro laptops and iMac desktops. While the design might not see radical changes, the highlight is the introduction of Apple's first M3 3-nanometer processors, a significant upgrade from the previous M2 chips. (Unsplash)

2/7 What to Expect at the Event: Apple has remained tight-lipped about the specifics of the event, but reports from Bloomberg suggest we can anticipate fresh MacBook Pro laptops and iMac desktops. While the design might not see radical changes, the highlight is the introduction of Apple's first M3 3-nanometer processors, a significant upgrade from the previous M2 chips. (Unsplash)

The introduction of these new models comes at a crucial juncture for Apple. With the personal computing market rebounding after the pandemic, Apple faces competition from companies like Nvidia and Qualcomm, who are venturing into the PC market. Apple hopes these new products will drive a resurgence in sales, as it has experienced a few quarters of declining revenue. (Unsplash)

3/7 The introduction of these new models comes at a crucial juncture for Apple. With the personal computing market rebounding after the pandemic, Apple faces competition from companies like Nvidia and Qualcomm, who are venturing into the PC market. Apple hopes these new products will drive a resurgence in sales, as it has experienced a few quarters of declining revenue. (Unsplash)

Although the Mac is no longer at the core of Apple's business, it remains a key revenue generator, contributing about 10 percent of annual sales. Wall Street estimates predict Mac sales to reach just under $8.1 billion in the holiday quarter, an improvement from the previous year, but not as robust as the pre-pandemic period. (AFP)

4/7 Although the Mac is no longer at the core of Apple's business, it remains a key revenue generator, contributing about 10 percent of annual sales. Wall Street estimates predict Mac sales to reach just under $8.1 billion in the holiday quarter, an improvement from the previous year, but not as robust as the pre-pandemic period. (AFP)

MacBook Pro Upgrades: The MacBook Pro lineup will see updates with high-end models codenamed J514 and J516. These machines will retain a similar look to their predecessors but are expected to feature faster M3 Pro and M3 Max processors. These processors come in various configurations with more CPU and graphics cores, promising improved performance and gaming capabilities. (Unsplash)

5/7 MacBook Pro Upgrades: The MacBook Pro lineup will see updates with high-end models codenamed J514 and J516. These machines will retain a similar look to their predecessors but are expected to feature faster M3 Pro and M3 Max processors. These processors come in various configurations with more CPU and graphics cores, promising improved performance and gaming capabilities. (Unsplash)

The Revamped iMac: The iMac lineup is also getting a refresh for the first time in over 900 days. Similar to the MacBook Pros, the design will remain largely unchanged, but internal enhancements and a redesigned stand are expected. These new iMacs, codenamed J433 and J434, will feature the M3 chip and offer different graphics configurations. (Apple)

6/7 The Revamped iMac: The iMac lineup is also getting a refresh for the first time in over 900 days. Similar to the MacBook Pros, the design will remain largely unchanged, but internal enhancements and a redesigned stand are expected. These new iMacs, codenamed J433 and J434, will feature the M3 chip and offer different graphics configurations. (Apple)

While the event will showcase MacBook Pros and iMacs, a low-end MacBook Pro with the M3 chip won't be unveiled yet. Also, new 13-inch and 15-inch MacBook Airs with M3 chips, codenamed J613 and J615, are in development and scheduled for release in the first half of 2024. As for updated iPads, Apple plans to debut them in the spring. Meanwhile, AirPods will receive updates in the coming years, with new models and headphones on the horizon. (AFP)

7/7 While the event will showcase MacBook Pros and iMacs, a low-end MacBook Pro with the M3 chip won't be unveiled yet. Also, new 13-inch and 15-inch MacBook Airs with M3 chips, codenamed J613 and J615, are in development and scheduled for release in the first half of 2024. As for updated iPads, Apple plans to debut them in the spring. Meanwhile, AirPods will receive updates in the coming years, with new models and headphones on the horizon. (AFP)