Apple TV+ free trial extended again
Apple TV+ free trial was supposed to end in February but it's been extended till July.
Apple is extending its TV+ trials for the second time. Apple TV+ launched in November 2019 with the company offering free subscriptions for an entire year. This was extended till February 2021, and Apple has decided to extend it even further till July this year.
Apple first offered the one-year free trial of Apple TV+ for new devices bought after September 2019. This free trial period was supposed to end in November 2020 but Apple announced in October that it will extend it till February 2021. Now Apple users who are on the free trial can enjoy the subscription service for free for an additional five more months, 9to5Mac reported.
Apple will also compensate existing customers with credit refunds. Last November Apple started sending out emails to Apple TV+ paid subscribers informing them that they will be credited $4.99 ( ₹371 approx) for each month subscribed through January 2021. The same will be applied for this free trial extension as well.
As for users who are eligible for this free trial extension, Apple will notify them via email in the following weeks, the report added. Apple TV+ is priced at ₹99 per month after a free 7-day trial. It can also be purchased with the Apple One bundle that starts at ₹195 per month.
It looks like Apple is trying to maintain the subscriber base for its streaming service which features exclusive titles and big names. According to Statista, Apple TV+ was estimated to reach 40 million subscribers by the end of 2020. The streaming service had registered 10 million subscribers by February 2020 but only half of them were active users, Bloomberg reported. It's also not specified how many of these are paid subscribers and those from the free trial offer.