iPhone 14 Plus a failure? Kuo says lacklustre demand for iPhone 14 as well | Mobile News

iPhone 14 Plus a failure? Kuo says lacklustre demand for iPhone 14 as well

iPhone 14 and iPhone 14 Plus are said to have seen lacklustre demand during the pre-orders. Here is all you need to know.

By: HT TECH
| Updated on: Sep 13 2022, 18:58 IST
iPhone 14 in photos: A quick glance at Apple’s fascinating new flagship
iPhone 14 Plus
1/5 The iPhone 14 features a 6.1-inch Super XDR OLED display with Ceramic Shield Protection. The iPhone 14 gets the same but smaller notch design and form factor as last year’s iPhone 13. (Apple)
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2/5 The iPhone 14 is powered by Apple’s A15 Bionic chipset which powered last year’s iPhone 13. Although Apple has claimed that this year’s A15 Bionic is an improved version of last year’s chipset. The A15 Bionic, although an year old, is still the fastest chipset in the market yet, making iPhone 14 still an amazing smartphone. It houses a 5 core GPU and a 6 core CPU. (Apple)
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3/5 Phone 14 gets the same 12MP main camera with a larger sensor with f/1.5 aperture lens and sensor shift stability. Apple claims an improvement of 49 percent in low light photography. and the 12MP ultra-wide camera. The front camera also uses the 12MP sensor with f/1.9 aperture. (Apple)
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4/5 iPhone 14 also has a new gyroscope sensor that can detect impacts of up to 256G. Apple also brings support for satellite connectivity on the iPhone 14, called Emergency SOS via satellite. Users can now use the Find My app to share their location with contacts. The service will be available from November 2022 and will be free for use for two years. (Apple)
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5/5 The price of the iPhone 14 starts at $799 for the 128GB variant. There is a 256GB variant which is priced at $899. If you want to go even bigger, the iPhone 14 also has a 512GB variant which is priced at $999. It is available in 5 colours - Midnight, Starlight, Blue, Purple, and Product Red. (Apple)
iPhone 14 Plus
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iPhone 14 and iPhone 14 Plus have seen poor pre-orders than iPhone 13 models. (REUTERS)

iPhone 14 and iPhone 14 Plus may not be the blockbuster hits as Apple would have hoped prior to their launch. Based on the recent pre-order data obtained by Apple analyst Ming-Chi Kuo, it is said that the iPhone 14 and especially the iPhone 14 Plus have performed “bad” with regards to pre-order results. In comparison, the iPhone 14 Pro Max and iPhone 14 Pro have seen better pre-orders this year, even higher than those of the iPhone 13 Pro and iPhone 13 Pro Max.

In a statement to The Medium, Kuo says, “Pre-order results of iPhone 14 Pro Max, Pro, and two standard models are good, neutral, and bad, respectively (vs. iPhone 13 series).” He says that the iPhone 14 and iPhone 14 Plus will be in stocks on launch day, reflecting the lacklustre demand. In fact, it is said that the pre-order demand for the iPhone 14 and iPhone 14 Plus is lower than that of the iPhone SE 3 and iPhone 13 Mini, which were said to perform badly in early 2022.

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iPhone 14, iPhone 14 Plus not off to a good start

Kuo goes on to say, “Apple may cut iPhone 14 and 14 Plus shipment forecasts for November and beyond within a few weeks if the demand for the iPhone 14 and 14 Plus doesn't improve after the launch.” That's not all. The production cut could be done in a few weeks' time if the demand doesn't pick up.

“Based on the current pre-order result, strong demand for the iPhone 14 Pro models will likely last until at least November. But suppose Apple doesn't increase iPhone Pro orders afterward. In that case, the potential order cut of iPhone 14 and 14 Plus could offset Apple's revenue growth from a better iPhone product mix (iPhone ASP increase) in late 4Q22 or 1Q23,” adds Kuo.

On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max have seen stronger demand in the pre-orders. There is now a wait of over four weeks, which suggests the demand is high. Kuo even says that Apple could be increasing the production of the Pro models this year if the demand rises.

Note that it is only the iPhone 14 that will go on sale in September. The iPhone 14 Plus is said to go on sale in early-October and its demand could pick up once it reaches the stores. However, the higher starting price of Rs. 89,900 could put off several buyers, considering the differences between the iPhone 13 and iPhone 14 are minimal this year, and the Plus only has a larger display as well as a bigger battery. The iPhone 14 uses the old A15 Bionic chip and the same 60Hz OLED display as its predecessor, which may annoy buyers.

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First Published Date: 13 Sep, 18:57 IST
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