iPhone 15 Pro Max not available? The reason why is simply shocking

Several models of the iPhone 15 series have been sold out for weeks and delivery dates being bandied about even go into November. While this can be attributed to high demand, there is another reason behind this shortage - scalpers.

| Updated on: Sep 29 2023, 12:26 IST
iPhone 15 Plus in Photos: Gets the Dynamic Island makeover
iPhone 15 Pro Max
1/5 The iPhone 15 Plus gets the same 6.7-inch Super Retina XDR display as its predecessor, although the peak brightness has now been bumped up to a staggering 2000 nits, which is super useful especially outdoors. However, it still sticks with the 60Hz refresh rate. Therefore, the lack of ProMotion is a bummer. (Shaurya Tomer/HT Tech)
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2/5 Finally! Apple has got rid of the notch and brought the Dynamic Island, which debuted with the iPhone 14 Pro models, to the iPhone 15 Plus. It is a nifty little feature that is useful when you’re streaming music, navigating routes, ordering food, or doing all of those things simultaneously. (Shaurya Tomer/HT Tech)
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3/5 The shiny glass at the back is no more, and the iPhone 15 Plus now gets a new soft, matte finish which is less of a fingerprint magnet. While the smartphone’s design is almost identical to its predecessor, it now gets slightly rounded edges which makes it far more comfortable to hold for longer periods. And yes, the iconic mute switch is still here on the iPhone 15 Plus. (Shaurya Tomer/HT Tech)
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4/5 Lightning is officially dead! After years of resisting peer pressure, Apple has finally adopted USB Type-C, complying with the EU’s new regulations. But we’re not complaining. Apple has provided a nice, braided cable with the iPhone 15 Plus, although the charging speed is still limited to 20W. (Shaurya Tomer/HT Tech)
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5/5 One of the main changes this year is the camera system. After a couple of generations featuring the same 12MP camera, Apple has finally brought the 48MP camera to the iPhone 15 Plus, and the difference is instantly noticeable, with well-detailed images. With the new Smart HDR 5, photos are now well-balanced with good exposure. Stay tuned for some amazing snapshots in our full review which comes out soon! (Shaurya Tomer/HT Tech)
iPhone 15 Pro Max
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iPhone 15 Pro Max is facing shortages and has been sold out until November. (AFP)

Apple launched its iPhone 15 series at the Wonderlust event on September 12, and the devices went on sale on September 22. However, even before Apple started shipping these devices, the iPhone 15 series sold out for weeks, leaving prospective customers empty-handed. While this shortage is not limited to any one variant, the iPhone 15 Pro Max, which is the top-of-the-line device, is seeing the most demand, with the device being sold out until November in some places. Although initial reports attributed this to Apple struggling to make components required for its top-end iPhone, a new report has surfaced that has shed light on another reason behind this shortfall - scalpers.

Scalpers targeting iPhone 15

For the unaware, scalping is a malpractice, and involves the buying of products in bulk that are currently in high demand, and then reselling them for a considerably higher price than its retail price. They are notorious for scalping new tech devices such as smartphones, and gaming consoles, which see a high demand at launch. According to a report by 9to5Mac, even Apple's new iPhone 15 series hasn't been able to protect itself from scalpers as they used bots to purchase iPhones worth millions of dollars from the Apple website as soon as the devices went on sale.

This was reported by cybersecurity company Kasada, which revealed that scalpers used an All-In-One bot, that was initially used to purchase high-demand sneakers, to place bulk orders for the iPhone 15 series, especially the iPhone 15 Pro and iPhone 15 Pro Max. These devices offer almost a $300 profit margin for each device sold, the report suggests.

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As per the report, one of the AIO bots used for scalping ordered almost 2500 iPhone 15 in a single day, which means a staggering $750,000 profit by reselling them at a higher price.

Previous shortages

Apple is not new to dealing with the device shortages. Last year, Apple faced a significant shortage of the iPhone 14 Pro models due to ongoing COVID-19 restrictions at the Foxconn facility in Zhengzhou, China. Apple then issued a statement saying, “COVID-19 restrictions have temporarily impacted the primary iPhone 14 Pro and iPhone 14 Pro Max assembly facility located in Zhengzhou, China. The facility is currently operating at a significantly reduced capacity. As we have done throughout the COVID-19 pandemic, we are prioritizing the health and safety of the workers in our supply chain.”

During the holiday season, buyers were lining up to purchase Apple's newest iPhones. However, they were left empty-handed as the iPhone 14 Pro and iPhone 14 Pro Max were out of stock for weeks.

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First Published Date: 29 Sep, 11:35 IST