Flipkart adds 'Image Search' feature to its app

E-commerce major Flipkart on Wednesday announced the launch of 'Image search' feature on its mobile app, designed for its fashion category.

E-commerce major Flipkart on Wednesday announced the launch of 'Image search' feature on its mobile app, designed for its fashion category.

The added feature will allow the use of any image to find visually similar products on Flipkart, a company statement said.

With Image Search, users can now click a picture or use a photo on their phones to find fashion products of same colour, pattern or style on Flipkart, it added.