iPhone 14 Pro, iPhone 14 Pro Max Estimates Cut by Morgan Stanley

    Apple's most in-demand iPhones, the iPhone 14 Pro and iPhone 14 Pro Max, will fall short of earlier shipment estimates by 6 million units.
    By: BLOOMBERG
    | Updated on: Nov 16 2022, 16:38 IST
    iPhone 14 Pro Previewed: The iPhone is getting BIG changes since 2017 iPhone X
    image caption
    1/6 The biggest change to the iPhone 14 Pro is its front design, where the display design is getting a massive change. The old school display notch is going away in favour of a in-display cutout, just like the Android flagships.  (FrontPageTech)
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    2/6 On the rear, Jon Prosser from FrontPageTech says you will see a mildly swollen camera hump on the 6.1-inch iPhone 14 Pro. On the 6.7-inch iPhone 14 Pro Max, the camera hump will look rather similar to the hump on the iPhone 13 Pro Max.  (FrontPageTech)
    image caption
    3/6 That new front design on the iPhone 14 Pro is down to the new TrueDepth camera arrangement. The Face ID sensors will sit inside a pill-shaped cutout while the front camera will have its own circular hole cutout.  (FrontPageTech)
    image caption
    4/6 The side profile on the iPhone 14 Pro series has been shown to remain largely unchanged. the bezels on the display are slimmer than before though,  (FrontPageTech)
    iPhone 14 Pro
    5/6 The rear camera system will hold a larger 48MP sensor for the main camera, with the size being 57 percent larger than the 12MP sensor on the iPhone 13 Pro. The camera will be able to record 8K videos, just like Android flagships. (FrontPageTech)
    image caption
    6/6 The iPhone 14 Pro and Pro Max could be getting a new mild violet colour this year other than the usual Graphite, White and Gold. (FrontPageTech)
    iPhone 14
    View all Images
    The output of iPhone 14 Pro models will drop by 6 millions, warns Morgan Stanley. (AFP)

    Apple Inc.'s most in-demand iPhones this year, the premium iPhone 14 Pro and iPhone 14 Pro Max models, will fall short of earlier shipment estimates by 6 million units, due to the disruption at their main assembly hub in China, Morgan Stanley said in a note.

    Assemblers of the iPhone are now expected to ship 79 million units in the current quarter, analysts led by Sharon Shih wrote this week. The shortfall from the previous 85 million handsets estimate is entirely down to the iPhone 14 Pro and 14 Pro Max, assembled at the Zhengzhou facility in central China, hit by a surprise weeklong lockdown after a Covid outbreak. Apple acknowledged delays in deliveries and a likely lower shipment of devices due to the disruption.

    Premium smartphones have been the one arena of the mobile market that's shown resilience to the global economic downturn and maintained sales momentum. Entry-level and midrange devices from the likes of Xiaomi Corp., Oppo and Vivo have all faced double-digit drops in demand this year, and even Apple's non-Pro iPhones have suffered declining sales. That makes the top-tier iPhone devices even more critical to the Cupertino, California-based company's sales this year, and the interruption at Zhengzhou more harmful.

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    “The wait time for 14 Pro/Pro Max has extended to four to five weeks as of late versus two to four weeks a month ago, implying demand stays healthy, even with supply gap,” Shih and her colleagues wrote.

    The Morgan Stanley analysts consider the impact on assembly to be manageable and now forecast higher-than-usual output in the first few months of 2023 to make up for unfilled demand. Now that Zhengzhou operations have resumed, sustained production there without further disruption is key for Apple and supply partner Hon Hai Precision Industry Co. to make up lost ground, they said.

    Local governments near Zhengzhou have arranged buses to ferry workers to Hon Hai's plant over the weekend to help the Taiwanese company return to full capacity.

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    First Published Date: 16 Nov, 16:38 IST
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