LG OLED 48CX TV launched in India, priced at ₹1,99,990

The smart TV also comes with Dolby Vision IQ and Atmos for better experience.

LG OLED 48CX TV now available in India (LG)

LG on Tuesday announced the launch of the LG OLED 48CX TV in India. The OLED TV comes with a 48-inch panel and is aimed at gaming enthusiasts. The smart TV will be available for ₹1,99,990 in India.

LG said that its new smart TV runs on Nvidia's G-sync technology, which helps prevent tearing and stuttering when playing a game. For a better experience, it comes with an HGiG profile for HDR gaming.

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The smart TV runs on LG's Alpha 9 Gen 3 processor. According to the company, the chipset helps deliver gaming features such as higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel), all meeting HDMI 2.1 specifications. The ALLM allows the smart TV to automatically select the low-lag Game Mode when a compatible console is plugged in. The VRR helps dynamically match the refresh rate of the TV to the output of the console.

There is also a Sports Alert feature that helps deliver a better visual experience when watching any sport. The display on LG's new OLED TV is said to deliver a response time (1 ms) and low input lag, with minimal image blur and zero interference. The smart TV also features the popular Filmmaker mode. There is also a Dolby Vision IQ and Atmos for a further better experience.

Users can also use the TV to pair their other smart home products through Google Assistant, Alexa (built-in), Apple AirPlay, and HomeKit. There is also a wireless sound (2-way BT) feature, which allows one to connect a Bluetooth headset as well as a soundbar.

“With our continued focus on providing the most superlative experience for our customers by providing the latest technology that enhances their lifestyle, we believe this new launch will be a harbinger towards setting new benchmarks in gaming, sports and cinema viewing experience and we are confident our customers will love it,” Hak Hyun Kim- Director- Home Entertainment- LG Electronics India said.