This smart TV campaign film featuring Shahid Kapoor and wife Mira clocks 2 mn views

A campaign film starring Bollywood celebrity couple Shahid Kapoor and wife Mira that features OnePlus TV has clocked over 2 mn views on social media.

Bollywood actor Shahid Kapoor and wife Mira released a campaign film on the newly launched OnePlus TV Y1S and Y1S Edge and it has racked up huge numbers on social media. (OnePlus)

A new campaign film featuring Bollywood celebrity couple Shahid Kapoor and wife Mira has sparked quite a bit of interest on social media. “Let's give Shahid Kapoor a hint to make smarter choices,” says Mira, as she introduces the new OnePlus TV campaign film on her Instagram handle.

The video shows the couple retiring for the night when Shahid decides to spend some ‘me' time with the smart TV. “Finally, just me and my new TV,” says he. However, he realises that it is Mira who controls it and that too with her watch. And that means she decides when it's time to call it a night! The film focuses on the smart capabilities of OnePlus TV urging users to make smarter choices.

The new OnePlus TV is powered by Android 11.0 and there are 2 new models available – the OnePlus TV Y1S and Y1S Edge. Smart connectivity feature is offered through the OnePlus Connect app (2.0 version), which enables users to control their TV with their OnePlus smartphone, smartwatch as well as Buds. Notably, this is the the feature that Mira uses to control Shahid's TV time.

The release of the film marks the start of ‘Stay Connected. Stay Smarter' campaign, with Shahid and Mira Kapoor as the OnePlus TV brand ambassadors for the newly launched smart TVs.

“We are delighted to bring the all-new campaign film in continuation with our partnership with Shahid and Mira for the OnePlus Smart TV category. Shahid and Mira's zeal in the campaign film perfectly matches our OnePlus community's youthful spirit and passion for superior smart technology,” said Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India.

The teaser of the campaign, launched on Friday, March 11, shared by Mira and Shahid Kapoor on social media collectively garnered a reach of over 4 million on Instagram with over 2 million views. The campaign went live on March 14 across YouTube, social media, television (OTT), as well as in cinemas.

“We are happy to be associated with Shahid Kapoor and Mira Kapoor yet again for our new OnePlus TV ‘Stay Connected'. Stay Smarter' campaign film. With this campaign, our objective is to highlight the truly seamless, smarter connectivity experience that OnePlus TVs can provide with multiple devices at the same time,” said Ishita Grover, Head of Marketing Communication and Government Relations, OnePlus India.

Notably, OnePlus has emerged as one of the Top 5 smart TV brands in India in Q4 of 2021 with more than 300 percent YoY growth, according to the Counterpoint Research report.

OnePlus TV Y1S and Y1S Edge offer immersive sound, curated content through OxygenPlay, and seamless smarter connected ecosystem experience with OnePlus devices at affordable price points.

Offered in 32 inch and 43-inch variants, the OnePlusTV Y1S 32 inch is available at prices starting ₹16,499 across online platforms, and the OnePlusTV Y1S Edge is available starting ₹16,999 onwards across offline retail channels, along with multiple offers for consumers to avail across both sales platforms.

To watch the new campaign film, directed by Suraj Wanvari, produced by Dhruv Singhal with Sejal Shah as the Director of Photography, click here.