Ahead of iPhone 15 launch, analyst brings some bad news

With iPhone 15 launch on the horizon, Apple has reportedly taken a big step and it is not good news, reveals analyst Jeff Pu.

| Updated on: Aug 17 2023, 12:26 IST
iPhone 15 series tipped to get key upgrades! From display, camera to chipset, know details
iPhone 14 Pro
1/5 According to Mark Gurman, iPhone 15 Pro models may feature a new frame that will discard its stainless-steel edges for premium and lightweight titanium alloy. The Pro models will reportedly also retain the frosted glass back from the iPhone 14 series, with smoother edges connecting the sides and front compared to previous designs. (Unsplash)
iPhone 14 Pro
2/5 The Dynamic Island could become standard across the entire iPhone 15 lineup, while the Pro models could feature a near bezel-less display with the LIPO technology which allows for thinner borders and an expanded display area.  (Unsplash)
iPhone 14 Pro
3/5 The internal layout of the iPhone 15 Pro and iPhone 15 Pro Max has reportedly been redesigned to align with its aluminium chassis, which can result in improved repairability, according to iFixit. (Unsplash)
iPhone 14 Pro
4/5 The iPhone 15 series could also feature a USB-C port, an upgraded rear camera along with improved lenses and the capacity for a wider optical zoom range. The iPhone 15 Pro Max in particular could get a periscope camera which could offer almost double the optical zoom as the current iPhones.   (Unsplash)
iPhone 14 Pro
5/5 The standard iPhone 15 models are expected to be powered by last year's A16 Bionic processor, while the Pro models may feature the 3-nm A17 Bionic SoC under the hood for improved performance. All these features could come at a cost as reports have hinted at a possible price increase. (Unsplash)
iPhone 14 Pro
View all Images
iPhone 15 will launch at an Apple event next month. (Unsplash)

Apple iPhone 15 launch is in sight, but it seems like it could be affected by supply-chain problems from the get-go. iPhone 15 launch date is speculated to be between September 12 and 13. However, this wouldn't be the first time that these issues have plagued the launch of Apple's new devices. When the company launched its iPhone 14 series last year, the iPhone 14 Pro and iPhone 14 Pro Max saw lengthy waiting periods of up to 5 weeks as the production of both these models took a hit due to COVID-19 restrictions at its Zhengzhou factory in Central China. This issue, combined with the global semiconductor shortage, hugely affected the iPhone's supply.

While both of these problems seem to have been resolved, a new report claims that even the iPhone 15 series could take a hit and it has reportedly forced Apple to cut initial production figures for these devices.

iPhone 15: Apple plans to cut production

According to a research note published by Jeff Pu, an analyst at a Hong Kong investment firm (via 9to5Mac), Apple is looking to cut the initial production of the iPhone 15 series which reportedly includes four models - iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. The company initially planned to ship around 83 million units of iPhone 15 by the end of the year but has cut down on its production and now estimates to build 77 million units.

Not sure which
mobile to buy?

Pu claims that this is due to two reasons - supply chain issues, and demand concerns.

Previous reports have highlighted that the Cupertino-based company has been struggling with supply-chain issues, especially for the display, body, and camera components of the new iPhone 15 series. Sony's camera sensor, thinner bezel display, and the new titanium frame have all contributed to the issue.

On the other hand, Apple also has “demand concerns” regarding the iPhone 15 Pro and iPhone 15 Pro Max. Owing to their reported new upgrades such as a titanium frame, USB Type-C port, action button, and periscope camera, these devices could get a price hike for the first time since iPhone 11 series. And this could result in lower demand for them.

Pu said, “The build plan cut before launch isn't a positive signal, and the potential price hike for iPhone 15 Pro Max could also dampen the end-demand.

Slowdown in sales

This comes at a time when the global smartphone market is going through somewhat of a slump. With around six weeks to go, Apple has acknowledged this slowdown, accepting that “the smartphone market has been in a decline for the last couple of quarters in the United States”, according to Bloomberg's Mark Gurman.

In an investors' call for the FY Q3 2023, Apple CEO Tim Cook confirmed a drop in iPhone sales revenue, which went down from $40.67 billion to $39.67 billion. Cook also revealed that while Apple's sales in other regions have increased, the sales in the US, which is its primary market, have seen a decline.

As the launch event of the iPhone 15 series nears, will the reported new features that Apple is bringing, be enough to once again raise its revenue and make iPhone 15 the most talked-about device in the market? We will see soon enough.

Follow HT Tech for the latest tech news and reviews , also keep up with us on Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 17 Aug, 11:29 IST
keep up with tech