iPhone 14 price: A hike or a cut? Know what reports suggest

    There are reports suggesting that Apple can launch the iPhone 14 lineup at an increased price tag, while a new one is saying the price can be slashed. Read to know the details.
    By: HT TECH
    | Updated on: Sep 03 2022, 13:36 IST
    What to expect from iPhone 14 Plus/Max after Apple killed off iPhone 14 mini
    iPhone 14 Plus
    1/6 Leave alone the iPhone mini, the new iPhone 14 Plus/Max is expected to have a larger display than even the standard iPhone 14. It is rumoured to have the same 6.7-inch screen size as the iPhone 14 Pro Max, albeit without the features that make it “Pro”. Apple is restarting the trend of assigning “Plus” tag with its larger devices, last seen in the iPhone 8 Plus. (Representational image) (Amritanshu Mukherjee / HT Tech)
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    2/6 According to Apple analyst Ming-Chi Kuo, the iPhone 14 and the iPhone 14 Plus/Max will be powered by Apple’s A15 Bionic processor. Only the Pro models will receive the new A16 Bionic chipset. Although, the A15 chip in the iPhone 14 is expected to be an improved version of the A15 Bionic currently powering the iPhone 13 series. (Representational image) (Amritanshu / HT Tech)
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    3/6 ShrimpApplePro has revealed in a recent tweet that the iPhone 14 Plus/Max will have 6GB of RAM. In fact, all the variants of the iPhone 14 series are expected to have the same amount of RAM, unlike last year where the standard iPhone 13 models had 4GB of RAM and the iPhone 13 Pro variants had 6GB of RAM. (Representational image) (Amritanshu / HT Tech)
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    4/6 Apple expert and top analyst Jeff Pu has revealed that the iPhone 14 Plus/Max as well as the other 3 models will feature Apple’s ProMotion displays with a high refresh rate of 120Hz. At this moment, only the iPhone 13 Pro and iPhone 13 Pro Max offer the ProMotion displays. (Representational image) (HT Tech)
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    5/6 According to Bloomberg’s Mark Gurman and Apple analyst Ming-Chi Kuo, the iPhone 14 Plus/Max will be priced at $899, a $100 price increase from the standard iPhone 14. The standard iPhone 14 models are not expected to receive the $100 price hike, as reported by various reports. Only the Pro variants will be priced $100 higher than their iPhone 13 Pro counterparts. (Representational image) (Amritanshu Mukherjee / HT Tech)
    Apple Event
    6/6 iPhone 14 Plus/Max along with all the other iPhones and the Apple Watch 8, is expected to be launched at Apple’s “Far Out” event scheduled for September 7 at the Steve Jobs Theater. However, all the information released by leaks and rumours should be taken with a pinch of salt as these are still unconfirmed reports. So, we can only wait until Apple officially confirms the details, which could be at launch of the iPhone 14 series itself. (REUTERS)
    iPhone
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    Know what the reports suggest about iPhone 14 price. (Apple )

    With people eagerly waiting for the launch of the iPhone 14 in the upcoming Apple 'Far Out' event, scheduled for September 7, 2022, the most important thing that everyone wants to know is the price one will have to pay for the latest smartphone. There are mixed expectations regarding the price of the iPhone 14 series. Some leaks and reports suggest a hike of $100-$150 in the price compared to iPhone 13 series, while some say the company will keep the cost much lower.

    Considering inflation and cost of living, if Apple launches the iPhone 14 series with a higher price, it may become difficult to convince people to buy or switch to the latest handset. According to a report by CNN, "Apple faces a real conundrum of pricing," said Ben Wood, chief analyst at market research firm CCS Insight. On top of inflation and cost-of-living pressures wreaking havoc on consumers, he noted that Apple simultaneously faces rising costs associated with iPhone components and transportation.

    Speaking to CNN Business, Wood added, "My expectation is that Apple will probably have to nudge prices up." But given the strain consumers are facing, he thinks Apple will also do "everything they can to make that as minimal as possible," the report said.

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    Apple is also facing several other issues like supply chain hiccups stemming from China's zero-Covid policy were partly linked to the company's 11 percent year-over-year drop in quarterly profits reported last month. Apple CEO Tim Cook said on the earnings call, however, that there was "no obvious evidence of macroeconomic impact" to iPhone sales.

    Cook added that the company even set a third-quarter record "for both revenue and switchers to iPhone," adding that "customers continue to find that iPhone remains the gold standard for smartphones," as quoted by CNN.

    Ming-Chi Kuo, analyst at TF International Securities, has earlier informed via a tweet that he expects Apple to raise the average selling price of the iPhone 14 series by around 15 percent compared to the iPhone 13 series.

    While according to a report by TrendForce, a market research firm, Apple might not go for a $100 price increase and expects the price of the standard iPhone 14 to start from $749 (roughly 60,000), which is lower than what the iPhine 13 was launched at. According to the report, Apple can launch the iPhone 14 series at lower price and can later increase the same.

    The report suggests that the standard iPhone 14 can come with a price tag of $749 (roughly Rs. 60,000) and the cost can later go up to $799. The iPhone 14 Max can come with a starting price of $849 (roughly Rs. 68,000) which can later go up to $899. The iPhone 14 Pro price may start at $1,049 (roughly Rs. 83,000) and can hike to $1,099. While the iPhone 14 Pro Max can come at a starting price of $1,149 (roughly Rs. 91,000) which can later increase to $1,199.

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    First Published Date: 03 Sep, 13:36 IST
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