iPhone 14 Pro, iPhone 14 Pro Max in the line fire

    Apple iPhone 14 Pro and iPhone 14 Pro Max are facing issues and the fans won't be pleased.
    By: HT TECH
    | Updated on: Nov 07 2022, 18:10 IST
    iPhone 15 Pro to get iPhone SE 3, iPhone 8 type specs! Amazing Apple move
    iPhone 15
    1/5 Are you waiting eagerly to get some exciting insights into the Apple iPhone 15 specs? Though there is still a year's time for the new iPhones' launch (expected in September, 2023), the leaks and rumors about it are creating a buzz amongst the fans. And as per the latest update, it is being said that the volume button and the power button of the two high end iPhone 15 models, iPhone 15 Pro and iPhone 15 Pro Max, may adopt a solid state button design similar to the home button design of iPhone 7, iPhone 8, iPhone SE 2 and iPhone SE 3. (REUTERS)
    iPhone 14 Pro Max
    2/5 The information has been provided by Ming-Chi Kuo, analyst at TF International Securities over his Twitter handle. "My latest survey indicates that the volume button and power button of two high-end iPhone 15/2H23 new iPhone models may adopt a solid-state button design (similar to the home button design of iPhone 7/8/SE2 & 3) to replace the physical/mechanical button design," he tweeted. (HT Tech)
    iPhone 15
    3/5 In a series of tweets, the analyst further informed that there will be Taptic Engines located on the internal left and right sides to provide force feedback to make users feel like they are pressing physical buttons. He went on to say that due to this design change, the number of Taptic Engines used in each iPhone will increase from the current one to three. As a result, the existing Taptic Engine suppliers, Luxshare ICT (1st supplier) and AAC Technologies (2nd supplier) will be significant beneficiaries. (AFP)
    iPhone 15
    4/5 Also, it is expected that high-end Android smartphones will also follow Apple's design to create new selling points, which is a structural positive for the mobile phone vibrator industry, the analyst added. (AFP)
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    5/5 Analyst Kuo had earlier said that Apple is expected to create massive differentiation between iPhone 15 Pros and iPhone 15 standard models. "I believe Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models to increase Pro shipment allocation and the new iPhone ASP (average selling price)," his tweet read. Kuo said that Apple may create differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro models in order to generate more sales and profits in a mature market. (HT Tech)
    iPhone 14 Pro
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    iPhone 14 Pro and iPhone 14 Pro Max production has taken a hit in China. (REUTERS)

    There is cause for concern for Apple fans as the production of its latest flagships, the iPhone 14 Pro and the iPhone 14 Pro Max is expected to take a hit due to the ongoing Covid-19 related lockdowns in China. Those who were intending to buy the phones will likely have to wait.

    Although Apple managed to deal with high demand for these smartphones by increasing the production of popular ones, it seems like a new problem has arisen as China tightens its Covid-19 restrictions. Apple announced that, “COVID-19 restrictions have temporarily impacted the primary iPhone 14 Pro and iPhone 14 Pro Max assembly facility located in Zhengzhou, China. The facility is currently operating at significantly reduced capacity. As we have done throughout the COVID-19 pandemic, we are prioritizing the health and safety of the workers in our supply chain.”

    The frequent Covid-19 restrictions in China affect Apple's largest iPhone plant, which is located in Zhengzhou, as well as the production of the iPhone 14 Pro and the iPhone 14 Pro Max. The factory is already running at reduced capacity, leading to shipment delays.

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    Apple said, “We continue to see strong demand for iPhone 14 Pro and iPhone 14 Pro Max models. However, we now expect lower iPhone 14 Pro and iPhone 14 Pro Max shipments than we previously anticipated and customers will experience longer wait times to receive their new products.”

    “We are working closely with our supplier to return to normal production levels while ensuring the health and safety of every worker”, the Cupertino-based giant added further.

    Although Apple has started manufacturing the iPhone 14 in India, the higher end iPhone 14 Plus, iPhone 14 Pro as well as the iPhone 14 Pro Max are still manufactured at its Zhengzhou plant in China. Currently, China and India are two primary manufacturers of iPhones around the world.

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    First Published Date: 07 Nov, 18:08 IST
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