iPhone 14: ‘Worst Kept Secret' | Mobile News

iPhone 14: ‘Worst Kept Secret'

Investors hoping that the introduction of the iPhone 14 series will help Apple Inc. shares rebound to their January record may be in for a disappointment if history is any guide.

By:BLOOMBERG
| Updated on: Sep 07 2022, 21:55 IST
What to expect from iPhone 14 Plus/Max after Apple killed off iPhone 14 mini
i{hone 14 pro
1/6 Leave alone the iPhone mini, the new iPhone 14 Plus/Max is expected to have a larger display than even the standard iPhone 14. It is rumoured to have the same 6.7-inch screen size as the iPhone 14 Pro Max, albeit without the features that make it “Pro”. Apple is restarting the trend of assigning “Plus” tag with its larger devices, last seen in the iPhone 8 Plus. (Representational image) (Amritanshu Mukherjee / HT Tech)
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2/6 According to Apple analyst Ming-Chi Kuo, the iPhone 14 and the iPhone 14 Plus/Max will be powered by Apple’s A15 Bionic processor. Only the Pro models will receive the new A16 Bionic chipset. Although, the A15 chip in the iPhone 14 is expected to be an improved version of the A15 Bionic currently powering the iPhone 13 series. (Representational image) (Amritanshu / HT Tech)
image caption
3/6 ShrimpApplePro has revealed in a recent tweet that the iPhone 14 Plus/Max will have 6GB of RAM. In fact, all the variants of the iPhone 14 series are expected to have the same amount of RAM, unlike last year where the standard iPhone 13 models had 4GB of RAM and the iPhone 13 Pro variants had 6GB of RAM. (Representational image) (Amritanshu / HT Tech)
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4/6 Apple expert and top analyst Jeff Pu has revealed that the iPhone 14 Plus/Max as well as the other 3 models will feature Apple’s ProMotion displays with a high refresh rate of 120Hz. At this moment, only the iPhone 13 Pro and iPhone 13 Pro Max offer the ProMotion displays. (Representational image) (HT Tech)
image caption
5/6 According to Bloomberg’s Mark Gurman and Apple analyst Ming-Chi Kuo, the iPhone 14 Plus/Max will be priced at $899, a $100 price increase from the standard iPhone 14. The standard iPhone 14 models are not expected to receive the $100 price hike, as reported by various reports. Only the Pro variants will be priced $100 higher than their iPhone 13 Pro counterparts. (Representational image) (Amritanshu Mukherjee / HT Tech)
i{hone 14 pro
6/6 iPhone 14 Plus/Max along with all the other iPhones and the Apple Watch 8, is expected to be launched at Apple’s “Far Out” event scheduled for September 7 at the Steve Jobs Theater. However, all the information released by leaks and rumours should be taken with a pinch of salt as these are still unconfirmed reports. So, we can only wait until Apple officially confirms the details, which could be at launch of the iPhone 14 series itself. (REUTERS)
i{hone 14 pro
icon View all Images
Some analysts predict Apple will raise prices on its higher-end iPhone 14 Pro models that cater to a more affluent customer base while lowering older phones to lure budget-conscious buyers. (AFP)

Investors hoping that the introduction of the iPhone 14 series will help Apple Inc. shares rebound to their January record may be in for a disappointment if history is any guide.

The stock has fallen seven times on the day the company has launched a model in the past decade. When it announces the new iPhone Wednesday, Apple is likely to take shareholder-friendly steps such as higher prices to cushion its margins from inflationary pressures, analysts say. Such moves, though, come during a weakening economy that may make buyers reluctant to pay more for a handset.

More about Apple iPhone 14 Pro
Apple iPhone 14 Pro
  • Gold
  • 6 GB RAM
  • 128 GB Storage
See full Specifications

“Apple's fall iPhone launch event has always been the ‘worst kept secret,' with investors aware of most of the product lineup to be announced heading into the event,” Samik Chatterjee, an analyst at JPMorgan Chase & Co., wrote in a note. “Investors will be keenly watching iPhone prices in the backdrop of an increasingly challenging macro with concerns around consumer spending.”

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Historically, the shares tend to rebound a couple months after the event, as early sales figures trickle in. However, even that respite has evaded the stock after the last two iPhone announcements. Apple's shares are down 13% this year, heading for their first annual decline since 2018.

Some analysts predict Apple will raise prices on its higher-end Pro models that cater to a more affluent customer base while lowering older phones to lure budget-conscious buyers.

Wamsi Mohan, an analyst at Bank of America Corp., expects to see a 20-cent bump in earnings per share if Apple hikes prices of its Pro models by $50.

Price increases are important because Wall Street is counting on Apple's growth in earnings per share to outpace the increase in revenue. Analysts project that earnings will increase by 9% in 2022 and by 6% next year, compared to projections for annual sales increases of 7% this year and 5% next, according to data compiled by Bloomberg.

Apple is the top performing mega-cap technology stock this year because investors have faith in its ability to tap into its more than 1 billion customers to earn more on its services including apps, video, fitness and gaming subscriptions.

The next catalyst for the stock will be earnings for the September quarter, to be reported in late October, said Gene Munster, managing partner of Loup Ventures.

“At that time I expect Apple will reassure investors that while Apple is not immune to a slowdown, their products remain in demand and sales will grow year over year in the December quarter,” he said.

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First Published Date: 07 Sep, 21:55 IST
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