Awesome win for Apple on pricey iPhone 14 Pro, Pro Max

In a big win for Apple, the very expensive iPhone 14 Pro models have been predicted to account for 60-65% of total iPhone 14 shipments

| Updated on: Sep 25 2022, 16:53 IST
iPhone 14 Pro Max: It is HERE, and we take a quick look
image caption
1/6 The iPhone 14 Pro Max brings a new 48MP main camera in addition to the new 12MP ultrawide camera and the same old 12MP 3X telephoto camera. The front 12MP camera has an autofocus lens system.  (Amritanshu / HT Tech)
image caption
2/6 The iPhone 14 Pro Max retains almost the same design as the iPhone 13 Pro Max. The Deep Purple colour variant is the new colour this here; we have got the Gold version with us. (Amritanshu / HT Tech)
image caption
3/6 The iPhone 14 Pro Max uses the new 4nm A16 Bionic chip that promises marginal performance gains over the A15 Bionic. AnTuTu scores show a performance gain of 28 percent in graphics and 19 percent in CPU. (Amritanshu / HT Tech)
image caption
4/6 iPhone 14 Pro Max has a 6.7-inch OLED display with a variable refresh rate of 1Hz-120Hz. The 1Hz mode allows for an Always On Display for the first time on an iPhone and you can see your widgets as well as wallpaper. Peak brightness levels go up to 2000 nits. (Amritanshu / HT Tech)
image caption
5/6 iPhone 14 Pro Max gets rid of the notch in favour of a pill-shaped Dynamic Island. Other than masking the cutouts, it changes shape to accommodate the icons and widgets. (Amritanshu / HT Tech)
Apple iPhone 14 Pro, iPhone 14 Pro Max
6/6 The iPhone 14 Pro Max starts at a price of Rs. 139,900 in India for the 128GB variant and goes up to Rs. 189,900 for the 1TB version.  (Amritanshu / HT Tech)
Apple iPhone 14 Pro, iPhone 14 Pro Max
icon View all Images
Know what Ming-Chi Kuo, analyst at TF International Securities, predicted for the recent trends of Apple, iPhone 14, and supply chain. (AP)

Apple had made a massive bet on its belief that people would buy the very expensive iPhone 14 Pro over the plain vanilla iPhone 14. Apple looks to have won the bet and is laughing all the way to the bank. Analyst at TF International Securities, Ming-Chi Kuo, has predicted that the iPhone 14 Pro models will account for 60-65 percent of total iPhone 14 shipments in 2H22 compared to the previous estimate 55-60 percent. "After the production line switch, iPhone 14 Pro models will account for 60–65% of the total iPhone 14 shipments in 2H22 (vs. 55–60% previously estimated)," the analyst said in a report via Medium. And the icing on the cake for Apple is that he also predicted that the even more expensive iPhone 14 Pro Max will account for 30–35 percent of the total iPhone 14 shipments in 2H22. Not just that, he added that the Pro Max is the most popular iPhone 14 model! That too was what Apple had laid a bet on.

It can be known that the predictions have been made for the recent trends of Apple, iPhone 14, and supply chain. Here is all what the analyst has predicted other than the one mentioned above:

1. The iPhone product mix is improving, so Apple may offer a positive outlook for quarterly results (4Q22) at the next earnings call in late October (assuming iPhone shipments won't decline significantly after late November).

2. If Apple offers a positive outlook for 4Q22, the primary beneficiaries of the iPhone 14 Pro models may have potential upsides in the revenue and profit of the iPhone business in 4Q22, including:

(1) Sony (sole supplier of 48MP CIS)

(2) Largan (main supplier of the telephoto lens and the second supplier of the ultra-wide camera VCM)

(3) LG Innotek (sole supplier of rear CCM)

(4) Alps (sole supplier of the telephoto camera VCM)

(5) Minebea (main supplier of ultra-wide camera VCM)

(6) Samsung Display (almost the sole supplier of the Pro model's panels)

(7) FII/Foxconn Technology (main supplier of the stainless steel metal frame)

(8) Hon Hai (sole EMS of Pro models)

Apple had announced iPhone 14 series on September 7 along with Watch series 8, Watch SE, Watch Ultra and AirPods Pro 2. Out of the 4 iPhone 14 models, iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max were made available on September 16. While the iPhone 14 Plus will be available on October 7.

Follow HT Tech for the latest tech news and reviews , also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 25 Sep, 16:53 IST