# itel top smartphone, featurephone brand under ₹5,000 in India: Report | Tech News (HT Tech)
> According to the latest CounterPoint report, itel emerged as the number one feature phone brand in Q4 2019 followed by Samsung and Lava.
# itel top smartphone, featurephone brand under ₹5,000 in India: Report
## According to the latest CounterPoint report, itel emerged as the number one feature phone brand in Q4 2019 followed by Samsung and Lava.
Aug 20 2022, 19:12 IST
itel leads feature phone market (itel)
### By INDO ASIAN NEWS SERVICE
itel mobile from Transsion India that retained top position for the two consecutive quarters, has ended 2019 as the leader in under- ₹5,000 price segment for both the smartphone and featurephone markets in the offline channel in India.
Fortifying its leadership position in the feature phone segment, itel also emerged as the No 1 feature phone brand in Q4 2019, followed by Samsung.
itel witnessed stupendous growth in the second half last year, backed by its robust and technologically-advanced product titled 'itel A46' (2GB+32GB).
Also read
click here.
"It gives us immense pleasure to be recognised as leaders in both feature phone and smartphone segment. I would like to attribute this achievement to our discerning customers who have bestowed their trust and confidence on us," Arijeet Talapatra, CEO, Transsion India, said on Monday.
The success story of the brand has been attributed to its budget-friendly mobility experience, widespread distribution network and innovative marketing connect and engagement programs, with localised communication approach.
ALSO READ: India beats US to become 2nd largest smartphone market in 2019
"This achievement motivates us and reinforces our commitment towards empowering Indian consumers with best value mobile experience backed by trendy technology and affordability," Talapatra added.
The itel brand recently achieved the milestone of over 5 crore customers in just over three years of its operations in the country.
"In a hyper-competitive market, where brands get replaced in every quarter, itel has been able to cement its position as a leader in feature and smartphone space under the segment it operates across 2019," said Tarun Pathak, Associate Director, Counterpoint Research.
"itel's consumer centric approach, differentiated product portfolio robust distribution and post-sale experience backed by innovative and impactful marketing strategy are the key pillars behind its continued success story in India," Pathak added.
The brand recently launched itel A25 that comes with 1GB RAM and 16GB internal storage (expandable up to 32GB), 5-inch HD+IPS full screen, 3000mAh battery, face unlock feature, multi-language support, Google Lens, dual 4G VoLTE and Android Pie 9.0 (Go Edition) for just ₹3,999.
Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.
27 Jan, 19:14 IST
itel
samsung
71,589,383,960,620
NEXT ARTICLE BEGINS
## Tips & Tricks
### How to turn your photos into Ghibli-style art with ChatGPT for free: Step-by-step guide
### How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide
### Apple TV app arrives on Android phones and tablets: What you get and how to install it
### Vodafone Idea users can now stream 17 OTT apps with one subscription: Here's how
### How to transfer data from one Android to another using Google backup, USB-C cable, and more
## Editor’s Pick
### iPhone 16e launched in India: All details about the new budget mobile from Apple
### DeepSeek AI: How it works, who’s behind it, how it’s different from ChatGPT, and its big US market impact explained
### iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on
### Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini
### iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update
## Trending Stories
### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order
### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC
### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more
### Apple plans to train AI using your on-device data without accessing personal content or emails: Report
### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside
keep up with tech
## Gaming
### Top 5 gaming monitors under ₹20000 you should consider
### Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off
### Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges
### Shade Silver free on Steam for a limited time: Here’s how to get it
### Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak
## Trending News
### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order
### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC
### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more
### Apple plans to train AI using your on-device data without accessing personal content or emails: Report
### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside
## Trending Gadgets
Mobiles
Laptops
Tablets
- https://tech.hindustantimes.com/tech/news/itel-top-smartphone-featurephone-brand-under-rs-5-000-in-india-report-story-o54QUrzkhNuqnoWVVTtuEK.html