# itel top smartphone, featurephone brand under ₹5,000 in India: Report | Tech News (HT Tech)

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₹ 5,000 in India: Report">

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₹ 5,000 in India: Report">

# itel top smartphone, featurephone brand under ₹5,000 in India: Report

## According to the latest CounterPoint report, itel emerged as the number one feature phone brand in Q4 2019 followed by Samsung and Lava.

Updated on: Aug 20 2022, 19:12 IST

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itel leads feature phone market (itel) 

### By INDO ASIAN NEWS SERVICE

itel mobile from Transsion India that retained top position for the two consecutive quarters, has ended 2019 as the leader in under- ₹ 5,000 price segment for both the smartphone and featurephone markets in the offline channel in India.

Fortifying its leadership position in the feature phone segment, [itel](https://www.hindustantimes.com/tech/transsion-s-itel-top-under-rs-5-000-brand-in-offline-channels-counterpoint-report/story-khWTFKrsGj9vvvwDmluXEJ.html) also emerged as the No 1 feature phone brand in Q4 2019, followed by Samsung. 

itel witnessed stupendous growth in the second half last year, backed by its robust and technologically-advanced product titled '[itel A46](https://www.hindustantimes.com/tech/itel-a46-budget-smartphone-launched-in-india-priced-at-rs-4-999/story-NZkRfHNwjFooTIlJdFiP7L.html)' (2GB+32GB).

Also read 

Looking for a smartphone? To check mobile finder [click here.](https://tech.hindustantimes.com/mobile-finder) 

"It gives us immense pleasure to be recognised as leaders in both feature phone and smartphone segment. I would like to attribute this achievement to our discerning customers who have bestowed their trust and confidence on us," Arijeet Talapatra, CEO, Transsion India, said on Monday.

The success story of the brand has been attributed to its budget-friendly mobility experience, widespread distribution network and innovative marketing connect and engagement programs, with localised communication approach.

**ALSO READ: [India beats US to become 2nd largest smartphone market in 2019](https://www.hindustantimes.com/tech/india-beats-us-to-become-2nd-largest-smartphone-market-in-2019/story-LgnjYrSBp5Guim4bn7Gx1L.html)**

"This achievement motivates us and reinforces our commitment towards empowering Indian consumers with best value mobile experience backed by trendy technology and affordability," Talapatra added. 

The itel brand recently achieved the milestone of over 5 crore customers in just over three years of its operations in the country.

"In a hyper-competitive market, where brands get replaced in every quarter, itel has been able to cement its position as a leader in feature and smartphone space under the segment it operates across 2019," said Tarun Pathak, Associate Director, Counterpoint Research. 

"itel's consumer centric approach, differentiated product portfolio robust distribution and post-sale experience backed by innovative and impactful marketing strategy are the key pillars behind its continued success story in India," Pathak added.

The brand recently launched itel A25 that comes with 1GB RAM and 16GB internal storage (expandable up to 32GB), 5-inch HD+IPS full screen, 3000mAh battery, face unlock feature, multi-language support, Google Lens, dual 4G VoLTE and Android Pie 9.0 (Go Edition) for just ₹ 3,999.

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First Published Date: 27 Jan, 19:14 IST

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[samsung](https://tech.hindustantimes.com/tags/samsung)

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[sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="Apple plans to train AI using your on-device data without accessing personal content or emails: Report" data-item-target-url="tech.hindustantimes.com/tech/news/apple-plans-to-train-ai-using-your-on-device-data-without-accessing-personal-content-or-emails-report-71744705577087.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="Apple plans to train AI using your on-device data without accessing personal content or emails: Report" data-item-target-url="tech.hindustantimes.com/tech/news/apple-plans-to-train-ai-using-your-on-device-data-without-accessing-personal-content-or-emails-report-71744705577087.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Apple plans to train AI using your on-device data without accessing personal content or emails: Report](https://tech.hindustantimes.com/tech/news/apple-plans-to-train-ai-using-your-on-device-data-without-accessing-personal-content-or-emails-report-71744705577087.html)
[sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside" data-item-target-url="tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html" data-item-product-position="5" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside" data-item-target-url="tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html" data-item-product-position="5" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside](https://tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html)

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## Gaming

[₹20000 you should consider"> sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Top 5 gaming monitors under ₹20000 you should consider" data-item-target-url="tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html" data-item-product-position="1" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ₹20,000," /> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Top 5 gaming monitors under ₹20000 you should consider" data-item-target-url="tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html" data-item-product-position="1" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Top 5 gaming monitors under ₹20000 you should consider](https://tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off" data-item-target-url="tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html" data-item-product-position="2" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off" data-item-target-url="tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html" data-item-product-position="2" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off](https://tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges" data-item-target-url="tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges" data-item-target-url="tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges](https://tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Shade Silver free on Steam for a limited time: Here’s how to get it" data-item-target-url="tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Shade Silver free on Steam for a limited time: Here’s how to get it" data-item-target-url="tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Shade Silver free on Steam for a limited time: Here’s how to get it](https://tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak" data-item-target-url="tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html" data-item-product-position="5" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak" data-item-target-url="tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html" data-item-product-position="5" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak](https://tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html)
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## Trending News

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

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### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC

![](https://images.hindustantimes.com/tech/img/2025/04/16/414x233/Infinix_Note_50s_5G_1744790483856_1744790483979.jpg) 

### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![](https://images.hindustantimes.com/tech/img/2025/04/16/414x233/ScreenshTV_1744803291290_1744803314121.png) 

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![](https://images.hindustantimes.com/tech/img/2025/04/15/414x233/Apple_Intelligence_1744705908242_1744705908517.jpg) 

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

![](https://images.hindustantimes.com/tech/img/2025/04/15/414x233/CMF_Buds_2_1744687708811_1744687708991.jpg) 

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