Apple to refund credits to Apple TV Plus subscribers until June
The refund is available to subscribers who had switched to paid subscriptions before the free trial extension was issued.
Apple will refund credits to Apple TV Plus subscribers until June. The move comes after the company extended the free trial programme last month.
The refund is available to customers who had switched to paid subscription status before the extension of the free trial was announced. It is available to both subscribers who chose the annual and monthly packages.
Apple had given similar refund credits to its Apple TV Plus subscribers when it issued the first extension of the free trial. According to 9to5Google, Apple is sending emails to subscribers to inform that they will receive monthly credits of $4.99 (or the local equivalent of the subscription fee) to their Apple accounts. Users can use the credits to make App Store purchases.
The extension of free trial is likely to help Apple gain more subscribers as the competition in the OTT space continues to heat up. While the likes of Netflix and Prime Video (Amazon) have dominated the segment, more and new platforms such as Disney+, HBO Max and Peacock have emerged.
Separately, Apple TV is working on more new content. Just recently, it gave the green light to a limited series on the office-sharing startup WeWork. The show, “WeCrashed,” is based on a podcast by Wondery called “WeCrashed: The Rise and Fall of WeWork,” and will star Oscar winners, Jared Leto and Anne Hathaway.
“‘WeCrashed’ will follow the greed-filled rise and inevitable fall of WeWork, one of the world’s most valuable startups, and the narcissists whose chaotic love made it all possible,” Apple said Friday in a statement on its website.