iPhone 14 hit by slowdown? Apple set for life in the fast lane

    Reports of iPhone 14 being hit by a general slowdown in the global economy are everywhere. However, the numbers are proving that the Apple iPhone 14 is all set for a life in the fast lane.
    By: HT TECH
    | Updated on: Aug 12 2022, 13:36 IST
    iPhone 14 series LAUNCH soon! Colours, price, battery and more- all that we're expecting
    iPhone 14
    1/5 iPhone 14 Price: The base iPhone 14 is expected to come with a price tag starting from $799, iPhone 14 Max at $899 followed by iPhone 14 Pro and iPhone 14 Pro Max with a price tag of $1,099 and $1,199 respectively. (iUpdate / YouTube)
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    2/5 iPhone 14 Colours: According to the information provided by leaker @Jioriku on Twitter, iPhone 14 will get colour options like Green, Purple, Blue, Black, White and Red. The leaskster also informed that the Pink colour is replaced with purple. While the iPhone 14 Pro/Pro Max will get colour options including Green, Purple, Silver, Gold, and Graphite. Here Purple takes the place of Sierra Blue. (REUTERS)
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    3/5 iPhone 14 Chipset: It is expected to see the A16 Bionic chip in the iPhone 14 Pro series, with improved performance across the board according to alleged benchmarks. Apple analyst Ming-Chi Kuo has said that only the iPhone 14 Pro and 14 Pro Max will get the A16 Bionic, claiming the iPhone 14 will stick with the A15 chip. (Reuters)
    iPhone 13 Pro
    4/5 iPhone 14 Battery: A tipster @VNchocoTaco has informed about the battery capacity of the iPhone 14 models. According to the leak iPhone 14 Pro is expected to get a 3200mAh battery, iPhone 14 3279mAh, iPhone 14 Pro Max 4323mAh, and iPhone 14 Max is expected to get the biggest battery of 4325mAh! (Pixabay)
    iPhone 14
    5/5 iPhone 14 Design and Display: iPhone 14 Pro is expected to get a trio of cameras flush on its back. However, the phone is also said to look similar to iPhone 13 Pro. iPhone 14 Pro is likely to get even a bigger raised camera array and will also be 0.2mm thicker than the iPhone 13 counterparts. The upcoming model may also get a bigger camera module in order to house a 48MP camera. Apple Also is expected to offer a pill-shaped cutout for Face ID along with a punch hole. iPhone 14 Pro is expected to get an always-on display. Meanwhile, the standard iPhone 14 models are tipped to get a 90Hz display. According to the leaks, the iPhone 14 Pro will get a 6.1-inch display and the iPhone 14 Pro Max will come with the 6.7-inch display of its predecessor. According to a rumor from Ross Young, the iPhone 14 Pro could increase in size from 6.06 inches to 6.12 inches, and the iPhone 14 Pro Max from 6.68 to 6.69 inches. (HT Tech)
    iPhone 14
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    According to reports, Apple is confident of iPhone 14 sales even amid smartphone market slowdown as it asks supplies to make 90 million units. This number is on par with the iPhone 13. (iUpdate / YouTube)

    Reports of iPhone 14 being hit by a general slowdown in the global economy, as well as China and Taiwan tensions, are everywhere. However, the numbers are proving that the Apple iPhone 14 is all set for a life in the fast lane. Apple remains confident of its iPhone 14 sales as it has asked suppliers to manufacture 90 million units of the smartphone, same as iPhone 13 in 2021, according to reports. This is a bold move given that the financial breakdown of the previous quarter revealed that the global smartphone market experienced slowdown as shipments declined by 9 percent. But despite the concerns, Apple seems to be betting big on its upcoming smartphone after capturing 17 percent of the market share in Q2 2022-23.

    According to a Bloomberg report, Apple is expected to manufacture a total of 220 million iPhone devices in 2022. This appears to be on par with the company's manufacturing rate of 2021. Based on the information from the sources Bloomberg spoke with, it appears that Apple's belief emerges from the strong demand of its premium gadgets from its customer base. The company believes that it can weather the slowdown due to that.

    Apple believes iPhone 14 sales will remain similar to iPhone 13

    Prior to 2021, new iPhones manufactured were fixed at 75 million, based on a report by MacRumors. The year 2021 was an important year for Apple as it bumped its new iPhone units manufactured from 75 million to 90 million anticipating higher demand. Coming to 2022, it has decided to stick with the same number instead of pulling it back.

    The number of units being manufactured is also interesting given that popular Apple tipster Ming-Chi Kuo claimed that iPhone 14 is likely to experience a price hike. In a tweet, he said, “Hon Hai/Foxconn is one of the winners of the increased ASP of iPhone 14 series. I estimated iPhone 14 series ASP would increase by about 15% (vs. iPhone 13 series ASP) to $1,000-1,050 (USD) due to two iPhone 14 Pro's price hikes & higher shipment proportion”.

    Apple is also trying to reduce its expenses to mitigate the slowdown. According to Bloomberg, Apple will be slowing its spending and reducing hiring across some teams in 2023.

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    First Published Date: 12 Aug, 13:36 IST
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