Xiaomi Flaunts The Xiaomi 12S Ultra With Detachable Leica Lens

    Xiaomi has given a novel one-off redesign to its flagship smartphone to remind people it has a very powerful camera inside -- by strapping a Leica lens to it.
    By: BLOOMBERG
    | Updated on: Nov 04 2022, 15:56 IST
    Budget smartphones- from Realme Narzo 50A Prime, Poco C3 to Xiaomi Redmi 10A
    Smartphones
    1/6 If you are looking for a smartphone that turns heads with its quirky designs along with specs and features for the overall performance, and that too at an affordable price, then you are at the right place. Here are the 5 options of budget smartphones with trendy looks that you can get now.
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    2/6 Realme Narzo 50A Prime: A few months back, Realme launched this budget smartphone Narzo 50A Prime which has a right-angle bezel, a large 6.6-inch FHD+ screen, and a dynamic glowing design. Powered by a Unisoc T612 Processor, the smartphone is available starting at Rs. 11,499. (Realme)
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    3/6 Redmi 9 Activ: It comes with a textured design that prevents fingerprints. It is powered by the MediaTek Helio G35 chip and brings a dual-camera setup at the back with a 13 MP Main Camera. You can get it at just Rs. 9,499 for a 4GB RAM with a 64GB storage option.
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    4/6 Realme C30: The recently launched Realme C330 comes with the trendy striped design offering users a smartphone that is mesmerizing to look at and comfortable to hold. It is powered by the Unisoc T612 Processor and is equipped with an 8MP rear AI camera, while in front it gets a 5MP front selfie camera. It is just priced at Rs. 7499 for the base variant. (Realme)
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    5/6 Poco C3: Starting at Rs. 9,999, Poco C3 comes with a rounded casing and a three-camera setup on its rear. The large 6.53-inch screen features a teardrop camera housing a 5MP lens. At this affordable price, you get a triple camera setup at the back with a 13MP primary lens. (Poco )
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    6/6 Xiaomi Redmi 10A: This Xiaomi budget phone comes with a design with a smudge-free textured back that offers a comfortable grip. It is powered by the MediaTekHelio G35 chipset and a 5100 mAh battery. It comes with a dual-camera setup of 13MP and 2MP, priced at just Rs. 9,499. (Xiaomi)
    Xiaomi
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    Xiaomi's next flagship smartphone has a very powerful camera featuring Leica lens to it. (Xiaomi)

    Facing flagging global demand for smartphones, Chinese producer Xiaomi Corp. has given a novel one-off redesign to its flagship smartphone to remind people it has a very powerful camera inside -- by strapping a Leica lens to it.

    The Xiaomi 12S Ultra Concept features a removable mounted lens bearing the branding of Leica Camera AG, its celebrated photography partner, and an additional sensor. While the concept will not itself go on sale, Xiaomi's hope is that consumers will track down the device with more conventional lenses attached, the 12S Ultra phone, which has a large one-inch sensor co-developed with Leica.

    Xiaomi, which was once China's largest smartphone brand, has been hit hard by a global slump, as headwinds like rising interest rates and inflation hurt consumer demand. At the same time, the company is facing stiff competition and a gloomy consumer outlook at home, alongside possible restrictions on sales in the high-growth Indian market. Its Hong Kong-listed stock has lost more than half its value this year, and its profit fell more than expected -- by 83% -- in the second quarter.

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    Chinese phone makers have sought to attract customers through collaborations with storied European photo brands like Leica, which previously worked with Huawei Technologies. Carl Zeiss AG, meanwhile, partners with Vivo, while Hasselblad's name graces Oppo devices.

    Japan's Panasonic Holdings Corp. developed an Android handset with an extensible Leica lens in 2014, though it failed to find commercial success.

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    First Published Date: 04 Nov, 15:19 IST
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