# Xiaomi takes on Apple in Japan with 108MP camera phone ‘Mi Note 10’, Mi Band 4 | Mobile News (HT Tech)

> Source: https://tech.hindustantimes.com/mobile/news/xiaomi-takes-on-apple-in-japan-with-108mp-camera-phone-mi-note-10-mi-band-4-story-esyIN1wJBdmKSXJYbKPGlL.html

# Xiaomi takes on Apple in Japan with 108MP camera phone ‘Mi Note 10’, Mi Band 4

## Xiaomi is entering Japan and taking on Apple with a budget-friendly smartphone and a connected fitness tracker.

Updated on: Aug 20 2022, 18:21 IST

sendGA4Events(this), 0)" href="https://api.whatsapp.com/send?text=Xiaomi takes on Apple in Japan with 108MP camera phone ‘Mi Note 10’, Mi Band 4 - https://tech.hindustantimes.com/mobile/news/xiaomi-takes-on-apple-in-japan-with-108mp-camera-phone-mi-note-10-mi-band-4-story-esyIN1wJBdmKSXJYbKPGlL.html" target="_blank" onclick="ga('send', 'event','Social Interaction','Whatsapp','tech.hindustantimes.com/mobile/news/xiaomi-takes-on-apple-in-japan-with-108mp-camera-phone-mi-note-10-mi-band-4-story-esyIN1wJBdmKSXJYbKPGlL.html',{'dimension7': 'Story_Detail_page'})" rel="noopener nofollow noreferrer">![](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png)
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![](https://images.hindustantimes.com/tech/rf/image_size_960x540/HT/p2/2019/12/09/Pictures/xiaomi-takes-megapixels-iphone-battery-japan-with_ea3bcb0a-1a80-11ea-bfdc-71fa74a30dfe.jpg)

A Xiaomi Corp. Mi Note 10 smartphone is displayed during a news conference in Tokyo, Japan. (Bloomberg) 

### By PAVEL ALPEYEV

Xiaomi Corp., the world's fourth-largest smartphone maker, is entering Japan and taking on Apple Inc. with a budget-friendly smartphone and a connected fitness tracker.

The company is making the [Mi Note 10 Android smartphone](https://www.hindustantimes.com/tech/mi-note-10-xiaomi-s-108mp-camera-phone-india-launch-date-price-leaked/story-WPl8SJ0QFqSIw3Hy8K8FiP.html) available in Japan for immediate pre-order to be shipped on Dec. 16, according to a statement on Monday. Priced from 52,800 yen ($486), the handset has a high-resolution 108-megapixel camera, a 5,260mAh battery rated to last longer than two days and a 6.5-inch OLED display with curved edges.

Alongside the Mi Note, Xiaomi also introduced its [Mi Smart Band 4](https://www.hindustantimes.com/tech/xiaomi-mi-band-4-review-the-new-fitness-band-gets-better/story-r7SLDJm0Q5pjHC5quQTH5N.html)wearable for 3,490 yen, a portable battery pack for 1,899 yen, an induction-heating rice cooker for 9,999 yen and a premium all-metal suitcase for 17,900 yen, all aggressively priced for the Japanese market.

[Not sure which mobile to buy?](https://tech.hindustantimes.com/gadget-recommender/mobile)

The top Chinese smartphone vendor after Huawei Technologies Co. is looking eastward to help offset declining share in its home market. Xiaomi's China shipments took a 30% dive last quarter, while hardware sales in India and Europe grew. It faces an uphill battle in Japan, however, where the smartphone market has been shrinking, is dominated by Apple and features unique consumer preferences that have kept domestic brands like Sharp Corp. and Fujitsu Ltd. relevant.

![](https://images.hindustantimes.com/tech/static/revamp/images/png/search-arrow-back.png) 

![](https://images.hindustantimes.com/tech/rf/image_size_640x362/HT/p2/2019/12/09/Pictures/xiaomi-takes-megapixels-iphone-battery-japan-with_4a54dee6-1a81-11ea-bfdc-71fa74a30dfe.jpg)

Xiaomi launches Mi Note 10, Mi Band 4 in Japan. (Bloomberg)

![](https://images.hindustantimes.com/tech/rf/image_size_640x362/HT/p2/2019/12/09/Pictures/xiaomi-takes-megapixels-iphone-battery-japan-with_4a54dee6-1a81-11ea-bfdc-71fa74a30dfe.jpg)

Xiaomi launches Mi Note 10, Mi Band 4 in Japan. (Bloomberg)

"Xiaomi has to keep looking for new markets to recover its smartphone shipment growth, after losing its market share in China," Bloomberg Intelligence analyst Anthea Lai said. "Outside the home-grown brands, Japanese have a strong preference for the iPhone."

Apple shipped about 45% of all the smartphones in Japan in the fiscal first half to Sept. 30, according to a report by MM Research Institute Ltd. Sharp, Samsung Electronics Co. and Sony Corp. followed, none of which exceeded 13%. Huawei, which ranked fifth last fiscal year, didn't make the top 5 after carriers earlier this year dropped its models from their lineups amid China-US trade tensions.

![](https://images.hindustantimes.com/tech/static/revamp/images/png/search-arrow-back.png) 

![](https://images.hindustantimes.com/tech/rf/image_size_640x362/HT/p2/2019/12/09/Pictures/xiaomi-takes-megapixels-iphone-battery-japan-with_2e2d1936-1a81-11ea-bfdc-71fa74a30dfe.jpg)

Steven Wang, general manager of East Asia at Xiaomi Corp., holds the company's Mi Note 10 smartphone during a news conference in Tokyo. (Bloomberg)

![](https://images.hindustantimes.com/tech/rf/image_size_640x362/HT/p2/2019/12/09/Pictures/xiaomi-takes-megapixels-iphone-battery-japan-with_2e2d1936-1a81-11ea-bfdc-71fa74a30dfe.jpg)

Steven Wang, general manager of East Asia at Xiaomi Corp., holds the company's Mi Note 10 smartphone during a news conference in Tokyo. (Bloomberg)

Over the long run, Xiaomi is betting the worldwide commercialization of fifth-generation wireless technology will juice demand for mobile devices capable of hosting ultra-fast video and game streaming. The company plans to introduce at least 10 5G-enabled smartphone models next year as state-backed carriers in China spend billions of dollars constructing networks. Japan's smartphone shipments will probably shrink about 10% to 27.6 million units for the full year ending March, before rebounding the following year when 5G models will contribute about 2 million units to the total, according to MM Research.

Xiaomi is also expanding its product portfolio beyond smartphones to encompass everything from electric scooters to smart door locks, part of an effort to build an Internet of Things ecosystem. It's continuing to build out internet services in pursuit of a strategy billionaire co-founder Lei Jun articulated before the company's 2018 Hong Kong initial public offering. The stock is trading at less than half the price of its peak in July 2018.

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First Published Date: 09 Dec, 18:14 IST

Tags:
[xiaomi](https://tech.hindustantimes.com/tags/xiaomi)
[china](https://tech.hindustantimes.com/tags/china)
[apple](https://tech.hindustantimes.com/tags/apple)
[xiaomi mi note 10](https://tech.hindustantimes.com/tags/xiaomi-mi-note-10)
[xiaomi mi band 4](https://tech.hindustantimes.com/tags/xiaomi-mi-band-4)

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Xiaomi takes on Apple in Japan with 108MP camera phone ‘Mi Note 10’, Mi Band 4

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[sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more" data-item-target-url="tech.hindustantimes.com/tv/news/xiaomi-x-pro-qled-series-sale-starts-in-india-check-price-availability-and-more-71744803245589.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more" data-item-target-url="tech.hindustantimes.com/tv/news/xiaomi-x-pro-qled-series-sale-starts-in-india-check-price-availability-and-more-71744803245589.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://tech.hindustantimes.com/tv/news/xiaomi-x-pro-qled-series-sale-starts-in-india-check-price-availability-and-more-71744803245589.html)
[sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="Apple plans to train AI using your on-device data without accessing personal content or emails: Report" data-item-target-url="tech.hindustantimes.com/tech/news/apple-plans-to-train-ai-using-your-on-device-data-without-accessing-personal-content-or-emails-report-71744705577087.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="Apple plans to train AI using your on-device data without accessing personal content or emails: Report" data-item-target-url="tech.hindustantimes.com/tech/news/apple-plans-to-train-ai-using-your-on-device-data-without-accessing-personal-content-or-emails-report-71744705577087.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Apple plans to train AI using your on-device data without accessing personal content or emails: Report](https://tech.hindustantimes.com/tech/news/apple-plans-to-train-ai-using-your-on-device-data-without-accessing-personal-content-or-emails-report-71744705577087.html)
[sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside" data-item-target-url="tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html" data-item-product-position="5" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside" data-item-target-url="tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html" data-item-product-position="5" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside](https://tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html)

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## Gaming

[₹20000 you should consider"> sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Top 5 gaming monitors under ₹20000 you should consider" data-item-target-url="tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html" data-item-product-position="1" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ₹20,000," /> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Top 5 gaming monitors under ₹20000 you should consider" data-item-target-url="tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html" data-item-product-position="1" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Top 5 gaming monitors under ₹20000 you should consider](https://tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off" data-item-target-url="tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html" data-item-product-position="2" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off" data-item-target-url="tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html" data-item-product-position="2" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off](https://tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges" data-item-target-url="tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges" data-item-target-url="tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges](https://tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Shade Silver free on Steam for a limited time: Here’s how to get it" data-item-target-url="tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Shade Silver free on Steam for a limited time: Here’s how to get it" data-item-target-url="tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Shade Silver free on Steam for a limited time: Here’s how to get it](https://tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak" data-item-target-url="tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html" data-item-product-position="5" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak" data-item-target-url="tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html" data-item-product-position="5" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak](https://tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html)
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## Trending News

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

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### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC

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### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![](https://images.hindustantimes.com/tech/img/2025/04/16/414x233/ScreenshTV_1744803291290_1744803314121.png) 

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![](https://images.hindustantimes.com/tech/img/2025/04/15/414x233/Apple_Intelligence_1744705908242_1744705908517.jpg) 

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

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