# Amazon Fire TV surpasses 40 million active users globally, maintains lead over Roku | Tech News (HT Tech) > Amazon in 2014 launched its Fire TV stick, which features content from Netflix Inc and Hulu among others and casts video directly to television. # Amazon Fire TV surpasses 40 million active users globally, maintains lead over Roku ## Amazon in 2014 launched its Fire TV stick, which features content from Netflix Inc and Hulu among others and casts video directly to television. Aug 20 2022, 18:53 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Amazon Fire TV has more than 40 million active users globally](https://images.hindustantimes.com/tech/rf/image_size_960x540/HT/p2/2020/01/07/Pictures/amazon-woman-holds-conference-remote-after-news_3b53037a-3104-11ea-866e-f0adb255fbdd.jpg) Amazon Fire TV has more than 40 million active users globally (REUTERS) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By REUTERS (Reuters) - Amazon.com Inc said on Monday its streaming device, Fire TV, has surpassed 40 million active users globally, maintaining its lead over rival Roku Inc. Roku in November said it had 32.3 million active accounts. Streaming devices such as Apple TV, Chromecast and Fire TV that bundle together content from different streaming platforms have gained popularity as more people shift away from cable TV. Amazon in 2014 launched its Fire TV stick, which features content from Netflix Inc and Hulu among others and casts video directly to television. The newly disclosed figure is up 8% from 37 million users the device recorded in September. Also read click here. ALSO READ: Now, create Alexa home theatre system with Amazon Fire TV, Echo speakers Alexa comes to Lamborghini, Rivian vehicles Amazon's popular digital assistant, Alexa, will now be integrated into vehicles by Lamborghini and EV startup Rivian. WATCH:CES kicks off its 2020 edition, 8K TVs and sustainability hot topics this year The voice-powered assistant will be integrated into Lamborghini's Huracan Evo and Rivian's first two all-electric vehicles the R1S SUV and R1T pickup truck, along with its upcoming fleet of 100,000 all-electric Amazon delivery vans, The Verge notes. The integrations will be available starting this year. Alexa will also have new capabilities for vehicles later this year. For example, customers will be able to say, "Alexa, pay for gas" at select gas stations. (With inputs from ANI) Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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