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Snapchat's TikTok-rival ‘Spotlight’ now available in India

Snapchat users in India will also be eligible to earn up to $1 million a day through their Spotlight videos.

Snapchat Spotlight
Snapchat Spotlight (Snapchat)

Snapchat’s TikTok-rival ‘Spotlight’ is now available in India. Snap is also bringing the $1 million a day program for Spotlight to users in India. Snapchat users can earn up to $1 million a day depending on how many views they get on their Spotlight videos.

Spotlight first launched in 11 countries including the US, Canada, Australia and New Zealand. It is now available in India, Mexico and Brazil as well. It was first introduced in November last year, and it has already garnered 100 million users. Around 175,000 videos are uploaded on Spotlight every day, Snap CEO Evan Spiegel said at the company’s Q4 earnings call.

Spotlight is similar to TikTok wherein users can upload up to 60-second long videos, and it has the vertical scrolling feed design. But it doesn’t have a comment section. Users can still ‘heart’ videos to see similar content. These videos are also added to ‘My Spotlight Favorites’ section where users can go back and watch them again. You can also share Spotlight videos to other platforms.

Snapchat’s TikTok-rival ‘Spotlight’ is now available in India. Snap is also bringing the $1 million a day program for Spotlight to users in India. Snapchat users can earn up to $1 million a day depending on how many views they get on their Spotlight videos.

Spotlight first launched in 11 countries including the US, Canada, Australia and New Zealand. It is now available in India, Mexico and Brazil as well. It was first introduced in November last year, and it has already garnered 100 million users. Around 175,000 videos are uploaded on Spotlight every day, Snap CEO Evan Spiegel said at the company’s Q4 earnings call.

Spotlight is similar to TikTok wherein users can upload up to 60-second long videos, and it has the vertical scrolling feed design. But it doesn’t have a comment section. Users can still ‘heart’ videos to see similar content. These videos are also added to ‘My Spotlight Favorites’ section where users can go back and watch them again. You can also share Spotlight videos to other platforms.|#+|

Spotlight has a new section on the Snapchat app, and it’s the last icon on the bottom menu tray. The feature is already live in India, and users can head over it to start watching videos. Snaps posted on Spotlight may also appear in search results and Stories as well. Creating a Spotlight is the same as creating a Snap using the camera on the app. Once you’re done with the video, tap on the share button and select Spotlight.

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