Intel takes on Apple in new ad campaign mocking Macs for features they lack

    Intel has taken to mocking Apple in a new advertising campaign that highlights all the features Macs lack.
    By HT TECH
    | Updated on Feb 13 2021, 05:03 PM IST
    Apple's M1 chip-powered Macs.
    Apple's M1 chip-powered Macs. (Apple)
    Apple's M1 chip-powered Macs.
    Apple's M1 chip-powered Macs. (Apple)

    Intel is going in all guns blazing to take on Apple with a new advertising campaign that mocks Apple and their new M1-powered Macs. The ad campaign mocks the M1 chip’s limitations and points out some features that are only possible on Microsoft Windows PCs.

    The new campaign was shared on Intel’s Twitter handle and other social media platforms. And that’s not all, Intel has also teamed up with a YouTuber to highlight the superiority of Windows over Mac machines. 

    One of the things the campaign points out is that Windows machines come with multiple standard USB ports and eGPU support, touch-screen and stylus support - features we are yet to see on the Mac.

    The ad campaign on Twitter reads - “If you can power a rocket launcher and launch Rocket League, you’re not on Mac. Go PC.” The ad essentially claims that the Mac is “not ideal” for scientists and gamers and for those who do not know, ‘Rocket League’ was discontinued on the Mac in 2020.

    A PC World report had mentioned that Intel claims its 11th Gen processors can take on and outpace the new ARM-based M1 chips Apple has launched that are currently powering its latest range of MacBooks and iMacs. 

    According to the report, Intel’s testing showed that the Intel Core i7-1185G7 could “match or greatly exceed the M1’s performance in a MacBook Pro in both native and non-native applications”. 

    Also Read: Intel reportedly ‘crafted’ 11-gen processor benchmarks to make Apple M1 look weak

    The report also mentions Intel's claims of being faster and having more features, particularly gaming chops - “You can’t be faster if you can’t run it”. 

    Apple only very recently began the transition away from Intel’s x86 chips to its own custom M1, ending a long-standing partnership. The Cupertino-based tech giant announced a MacBook Pro, a MacBook Air and iMac in November last year that ran on the in-house chip and said that they would eventually have all their Macs running on their own custom chip but the transition would take some time. 

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    First Published Date: 13 Feb, 05:03 PM IST
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