15 years after first iPhone, THESE 3 factors that made it possible feel unreal!
Back in 2007, Steve Jobs unveiled the iPhone as the next chapter in mobile phones. It was revolutionary for the time but it almost hadn't happened! 15 years ago, the cellphone market operated differently and in the USA, it wasn't easy to simply launch a new mobile phone. It was for Apple's bold decisions that the iPhone exists as we know today.
There were three factors that decided the fate of the iPhone back in 2007. From striking a deal with network operators to making the App Store, Apple pulled off some crucial moves to make the iPhone a part of the history books. If you use any of the iPhones today, this should be an interesting read for you.
3 Reasons that played a key role for the iPhone
Getting the iPhone ready
Prior to the launch of the iPhone, it was said that Apple was struggling with the iPhone as a product. The initial prototype models were buggy and were plagued with lots of issues. In fact, it is said that Steve Jobs told his team to go back and fix the issues before Apple could declare the iPhone ready for the world. Right up to the launch, the iPhone did not function the way it was supposed to.
However, everything fell into place for Steve Jobs' iconic presentation for the iPhone and by the time it went on sale, Apple had fixed the software bugs.
Deal with Cingular (now AT&T)
Back in 2007, a mobile phone's fate depended upon carriers. Network operators in the US dictated the mobile phone experiences the way they liked. Hence, phones of the pre-iPhone era were laden with bloatware, leading to messy experiences.
However, Apple struck unique deal with Cingular (now AT&T), where the iPhone was exclusive to the network and had earned $10 per customer every month. The deal also included Apple's complete control over the design of the iPhone. This was unheard of in the industry back then and if this hadn't happened, the iPhone would have never happened.
The App Store
The original iPhone never came with an App Store. Similar to mobile phones of the time, the iPhone only had 16 apps on it. And going by Apple's habit of sticking to its “courageous” decisions, the iPhone could have had continued that way of having a very controlled “walled garden”.
That said, by 2008, Apple figured out that an App Store could change the iPhone experience and hence, it brought it with the next version of iOS. The option to let users try 3rd party apps on their iPhone was unique and Google's Android followed suite years later.