iPhone 13 production cut and the reason is sad
iPhone 13 production has been cut amid the ongoing chip-shortage issues. Apple has cut down orders by 10 mn units.
iPhone 13 has garnered a great response from consumers and critics alike for all its four models. However, the new iPhones were in short supply across the world owing to the chip shortage, despite Apple trying its best align the stars right. Now, after 2 months, Apple has decided to cut down on the production of the iPhone 13.
A recent Bloomberg report now suggests that Apple has cut down its order of the iPhone 13 by 10 million units. The reason behind this cutdown is simple – Apple's manufacturing partners are unable to meet the demand for producing certain components. Apple had originally forecasted 90 million units production in Q4 2021 but has now adjusted it to 80 million.
iPhone 13 production cut down
The component shortage is happening from two of Apple's suppliers – Broadcom and Texas Instruments. Broadcom supplies all the wireless components whereas Texas Instruments supplies display parts. Since these two are unable to supply at the expected capacity, Apple has cutdown the its overall orders, says sources to Bloomberg.
The iPhone 13 has seen higher demand this year owing to some crucial upgrades Apple made over the iPhone 12 generation. The increased battery life is a major attraction for buyers this year, as Apple has increased the battery capacity across all the models. The base iPhone 13 Mini offers better battery life than last year's iPhone 12.
Apple has also reduced the display notch size this year and given better cameras to the standard models. The new design is also a crowd puller. Additionally, the base variant now comes with 128GB of storage space as standard; no more 64GB variants available.
The iPhone 13 Pro models, however, get even bigger camera sensors and the much awaited 120Hz refresh rate display. Apple also added a macro camera mode on the Pro models that utilizes the ultra-wide camera on the iPhone 13 Pro and iPhone 13 Pro Max.
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