Lava launches new smartphones, fitness band, and upgrade and customisation plans

Lava has introduced a 'Made-to-Order' concept for smartphones which will allow customers to choose between a 2GB, 3GB, 4GB or 6GB RAM, and mix & match it with 32GB, 64GB & 128GB ROM in a combination of their choice.

Lava launches MyZ - first 'Made-to-Order' phone (Lava)

Lava Mobiles on Thursday introduced four new handsets, one new fitness band, and special smartphone upgrade and customisation plans. The handsets, Lava Z1, Z2, Z4 and Z6, are aimed at the budget category with prices starting at ₹5,499. The fitness band is called BeFIT and is priced at ₹2,699.

Lava's new smartphones

Lava's Z2 comes with 2GB of RAM and 32GB built-in storage. It has 13-megapixel and 2-megapixel dual-cameras on the back and an 8-megapixel front-facing camera. It is priced at ₹6,999.

Next on Lava's line-up is Z4. It comes with a 4GB RAM and 64GB built-in storage. It features three rear cameras (13-megapixel, 5-megapixel, and 2-megapixel sensors) and a 16-megapixel selfie camera. The smartphone is priced at ₹8,999.

The new Z6 is priced at ₹9,999. The phone also has three rear cameras with the same 13-megapixel, 5-megapixel, and 2-megapixel sensors.

Lava has also launched its designed-in-India smartphone, Lava Z1. The company says it is a 100% indigenous phone, designed by Indian engineers. This 2+32GB phone comes with a 5 Magnet speaker. Lava Z1 is priced at 5,499. It is the company's first phone in the segment to offer Corning Gorilla Glass 3 protection and is a Military Grade certified device.

Fitness band

Lava's new BeFit comes with activity tracking, temperature monitoring, heart rate monitoring, SpO2 measurement, and support for notifications from calls, SMS, email and social media apps. 

Made-to-Order plan

Lava announced a 'Made-to-Order' concept for smartphones which allow customers to choose between a 2GB, 3GB, 4GB or 6GB RAM, and mix & match it with 32GB, 64GB & 128GB ROM in a combination of their choice.

Customers can choose between a dual (13+2MP) or a triple rear camera (13+5+2MP), an 8MP or a 16MP selfie camera. You can also select the colourdy. You can order this 'Made-to-Order' device on Lava e-store.

Upgrade plan

With Lava's Z -up, customers can upgrade their phone's RAM and ROM by visiting a Lava service centre. For an on-the-spot upgrade, customers can pre-book their appointment at a service centre near them. Upgrading phones will be possible, by paying only an incremental charge for upgraded components.

“MyZ & Zup series is powered with a MediaTek Helio G35 Octa-core processor and will have a stock android 10 user interface for a Bloatware free pure Android experience. On the hardware front, the phone will have a waterdrop notch, HD+ display of 6.5-inch (16.55 cm) with Corning Gorilla Glass 3 protection. The phone ships with a large 5,000 mAH battery ensuring all day long usage and comes with a Type-C charging port. The complete range is Military Grade certified for ruggedness,” the company said in a release.