Meta Can’t Dodge Banned Words Controversy on Threads Forever

Restricting searches on terms like “Covid” on Threads is a flawed response to the challenge social platforms face balancing public safety and free expression.

| Updated on: Sep 14 2023, 20:49 IST
5 Tech Titans who reacted to Twitter-killer Threads - Jack Dorsey to Elon Musk, check it out
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1/7 On their part, Adam Mosseri, Head of Instagram, posted this note on the Threads app, “Here we go. We have lots of work to do, but we’re looking to build an open, civil place for people to have conversations.” (REUTERS)
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2/7 At the same time, Meta Platforms CEO, Mark Zuckerberg said, "Our vision is to take the best parts of Instagram and create a new experience for text, ideas, and discussing what's on your mind.” (AP)
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3/7 Elon Musk - While Musk did not directly talk about the Threads app, the Twitter chief took a dig at Meta CEO Mark Zuckerberg’s comment about how Twitter runs, saying, “It is infinitely preferable to be attacked by strangers on Twitter than indulge in the false happiness of hide-the-pain Instagram.” Musk also responded to a meme with a laughing emoji on Twitter which showed a keyboard with copy-and-paste buttons, implying that Threads was just a copycat of Twitter. (REUTERS)
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4/7 Jack Dorsey - The former Twitter CEO and current co-founder of Bluesky Social mocked the similar interface of several Twitter alternatives in a tweet. He wrote, “We wanted flying cars, instead we got 7 Twitter clones.” (REUTERS)
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5/7 Bill Gates - Announcing his arrival on the new microblogging platform, Microsoft co-founder Bill Gates wrote on Threads, “I’m excited to jump into @threadsapp,” while also sharing a GIF of him jumping over a chair. (REUTERS)
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6/7 Carl Pei - Nothing co-founder and CEO Carl Pei has also joined Threads. In his first post, he wrote, “I don’t know if Threads is going to make it or not, but at least it has closed the door for Bluesky.” (Bloomberg)
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7/7 M.G. Siegler - In a tweet, M.G. Siegler, general partner at Google Ventures wrote about Threads, “Sort of strange that Instagram is about to launch Threads to try to eat Twitter just as Retro is starting to eat Instagram Stories…” (Google Ventures)
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Meta has acknowledged the blocking on Threads but declined to share its list of banned words. (Bloomberg)

Ten weeks into its existence, Meta Platforms Inc.'s Threads is trying desperately to avoid a fight about what content it allows on its site. After Meta finally added the ability to search for keywords, users looking for posts on several significant topics — such as “Covid” — were surprised to turn up no results. Posts with that word existed, of course, but Meta is making them much harder to find (instead pointing users to the Centers for Disease Control and Prevention website). To prevent the risk of users finding something potentially dangerous or incorrect on Threads, its competitor to the platform formerly known as Twitter, Meta has decided it is better for them to see nothing at all.

Meta has acknowledged the blocking on Threads but declined to share its list of banned words. In addition to “coronavirus,” “vaccine” and “long Covid,” the Washington Post discovered “sex,” “nude,” “gore” and “porn” were restricted.

It's a flawed solution to the intractable problem of having to handle platform safety and manage politically charged content in the current climate. Contradictory court decisions and ever-persistent accusations of bias and inaction have made such caution inevitable. Just more than a year out from a presidential election, we're arguably as far as we've ever been from answering the question of who gets to decide what is allowed on social media. So it's no surprise that having previously bent over backward to put in place policies to please (or maybe appease) everyone, Meta's latest approach is to attempt to duck the conversation as best it can.

Consider the ruling issued by the 5th US Circuit Court of Appeals late Friday. Three Republican judges upheld an earlier court's view that the White House, government health officials and the Federal Bureau of Investigation all likely violated the First Amendment through their badgering of social media companies to remove posts about Covid-19 and the 2020 election, effectively “commandeering their decision-making processes.”

Media reports described the ruling as plainly a “victory for conservatives,” which struck me as odd: I agreed with it, and I'm no conservative. Aggressive messages to Meta's staff from the White House strategy director at the time, Rob Flaherty— such as “I want an answer on what happened here and I want it today” — surely crossed a line, infringing on the right for Meta to run its business how it sees fit.

But cutting off contact entirely would be irresponsible. Thus, the more sensible 5th Circuit ruling, much narrower in scope than the lower court's order, made it legal again for the White House and other agencies to engage with networks on content moderation matters as long as requests didn't contain “significant encouragement” to act. Fair enough.

At least, that's my view. My line. Yours might be drawn somewhere else. You might feel that the hassling was justified if it meant preventing misinformation during a pandemic and that online platforms with enormous reach have a duty to listen to elected officials entrusted with protecting citizens in times of crisis. Your view might also be that government agencies, as we approach next year's election, should be able to quickly step in to make sure the public has all the information it needs to cast an informed vote — especially because some social networks have a poor track record on protecting election integrity.

But your line might move depending on the source of the demand. How do you feel, for instance, about laws passed by Republicans in Texas and Florida that seek to force social networks to carry political speech they might otherwise choose to remove as policy violations? Supporters of this requirement, such as Florida governor and presidential candidate Ron DeSantis, say companies in the liberal haven of Silicon Valley can't be trusted to fairly host the views of conservatives running for office.

Forcing social media companies to host material they don't find acceptable under their own policies goes way too far. The ACLU agrees, and so does the 11th Circuit, which deemed the Florida law for the most part unconstitutional. Yet the 5th Circuit, the same court that now says the government can't demand posts be taken down, previously upheld the Texas law that forces companies to keep posts up.

If you're in the business of running a social network, this is an unworkable mess. That's without even going into calls to reform Section 230, the law which, for now, gives platforms a layer of legal protection over content they host.

Clarity may be some ways off. The Justice Department has requested the Supreme Court rule on the Florida and Texas laws, and the Biden administration can appeal its case regarding its communications with social networks (though it's not yet clear whether it plans to do so).

Given all this, we can perhaps forgive Meta for seeking to minimize its exposure to uncertainty, though it is of course futile. “Covid censors are back” read a Fox News chyron this week during a segment about Meta. Blocking controversial words is in itself an unavoidably controversial act — it all depends on where you draw the line.

Dave Lee is Bloomberg Opinion's US technology columnist. Previously, he was a San Francisco-based correspondent at the Financial Times and BBC News.

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First Published Date: 14 Sep, 20:48 IST
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