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Apple Watch lineup outsold entire Swiss Watch Industry in 2019

Apple shipped 31 million Watch units in 2019 globally in comparison to the 21 million units for all Swiss brands combined.

Stan Ng presents the new Apple Watch at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019.
Stan Ng presents the new Apple Watch at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. (REUTERS)

Apple Watch outsold the entire Swiss watch industry by a huge margin in 2019. Apple Watch shipped 31 million units worldwide in 2019, compared with 21 million for all Swiss watch brands combined.

According to Strategy Analytics a global, independent research and consulting firm, traditional Swiss watch makers, like Swatch and Tissot, are losing the smartwatch wars. Apple Watch is delivering a better product through deeper retail channels and appealing to younger consumers who increasingly want digital wristwear.

"We estimate Apple Watch shipped 30.7 million units worldwide in 2019, growing a healthy 36 per cent from 22.5 million in 2018. A blend of attractive design, user-friendly tech and sticky apps makes the Apple Watch wildly popular in North America, Western Europe and Asia, Steven Waltzer, Senior Analyst at Strategy Analytics, said in a statement.

The latest smartwatch from the Cupertino-based tech giant Apple Watch Series 5 is powered by WatchOS 6 and comes with a new 'Always On' display feature. The latest smartwatch from Apple features top-of-the-line ECG and fall detection features, among other health benefits.

For added personal safety while travelling, users with cellular models of Apple Watch Series 5 can now complete international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan has been activated.

New location features, from a built-in compass to current elevation, help users better navigate their day. Apple Watch Series 5 is available in a wider range of materials, including aluminium, stainless steel, ceramic and an all-new titanium variant.

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