Elon Musk Says Apple Is ‘Fully’ Advertising on Twitter Again

    Elon Musk said Apple Inc. has “fully resumed” advertising on Twitter Inc., further de-escalating a brewing war between two of the world’s most influential tech companies.

    By: BLOOMBERG
    | Updated on: Dec 05 2022, 00:56 IST
    In Pics: Your Twitter has been changed forever by Elon Musk
    Twitter
    1/7 Twitter top officials fired: As soon as Musk took over Twitter, he fired the top executives including CEO Parag Agrawal, CFO Ned Segal, legal affairs and policy chief Vijaya Gadde. That was the first decision taken by Musk at Twitter. On Friday, Twitter also laid off 50 percent of its employees and Musk defended the step by saying that this is being done in an effort to place Twitter on a profitable path. (AFP)
    Twitter
    2/7 Charges for Blue Tick: Twitter users who want a verified account will now have to pay charges for the same as Twitter will now charge $8 for Blue Tick. Musk supported the decision by posting a number of tweets regarding the same. He believes the subscription fee will give Twitter 'a revenue stream to reward content creators' while the company will not have to depend on advertisers. (REUTERS)
    Elon Musk
    3/7 Twitter Content Moderation Council: Twitter will set up a content moderation council with widely diverse viewpoints. The council will be accountable for all main content-related decisions. (AFP)
    Twitter
    4/7 Advertisers: General Motors, General Mills, Audi of America, Oreo maker Mondelez International, Pfizer Inc and Ford are some of the corporate companies who have distanced themselves from Twitter. Several advertisers have suspended ad spending on Twitter altogether. (REUTERS)
    Elon Musk
    5/7 Changes to Twitter's homepage: Musk requested that users who have logged out of Twitter and visit the homepage of Twitter's site to be redirected to the Explore page which shows trending tweets and news stories, according to a report by Verge. (REUTERS)
    Twitter
    6/7 Vine: Musk put up a poll on Twitter asking people if he should bring back Vine. (AP)
    Twitter
    7/7 Removal of Days of Rest: Days of Rest has been removed from the calendars of the Twitter employees. It can be known that the Days of Rest refers to the monthly days off to let employees rest and recharge. (AP)
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    Apple fully advertising on Twitter again. (REUTERS)

    Elon Musk said Apple Inc. has “fully resumed” advertising on Twitter Inc., further de-escalating a brewing war between two of the world's most influential tech companies.

    Musk made the comments during a Twitter Spaces conversation on Saturday, adding that Apple is the largest advertiser on the social media network. The billionaire, who didn't elaborate further on Apple, spoke for more than two hours from his private plane during the chat, which had more than 90,000 listeners.

    Apple didn't immediately respond to a request for comment.

    Musk blasted Apple last week, accusing the maker of iPhones and Mac computers of mostly stopping advertising on Twitter and threatening to withhold the site from its App Store. In taking aim at Apple, Musk risked a war with the world's most valuable company and a top advertisers at a time when other companies were pulling their marketing from Twitter.

    Following his barrage of attacks on Apple, Musk met with Apple Chief Executive Officer Tim Cook and said the two had a “good conversation” and “resolved the misunderstanding about Twitter potentially being removed from the App Store.” Musk said Cook was “clear that Apple never considered doing so.”

    Since Musk's takeover, a string of companies have suspended advertising on Twitter, including General Mills Inc. and Pfizer Inc., following uncertainty over whether the platform will revise its policies to combat hate speech and misinformation. On Saturday, Musk posted a tweet thanking advertisers for returning to Twitter.

    Twitter's new approach for verifying accounts had also allowed trolls to impersonate major brands. Musk said that he hopes to revive the company's verification program in the next week after it had been paused to deal with imposters.

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    First Published Date: 05 Dec, 00:56 IST
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