# iPhone 15 launch and more: 5 biggest announcements from the Apple event 2023 | Tech News (HT Tech) > The Apple event on September 12 unveiled the iPhone 15 series and the Apple Watch Series 9. Know the 5 biggest announcements made during the event. # iPhone 15 launch and more: 5 biggest announcements from the Apple event 2023 ## The Apple event on September 12 unveiled the iPhone 15 series and the Apple Watch Series 9. Know the 5 biggest announcements made during the event. Sept 13 2023, 09:30 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Apple event](https://images.hindustantimes.com/tech/img/2023/09/13/1600x900/APPLE-EVENT--0_1694576719590_1694576741855.JPG) ![icon](https://images.hindustantimes.com/tech/static/revamp/images/png/imageviewall.png) These were the biggest iPhone 15 revelations to come from the Apple event 2023. (REUTERS) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By HT TECH After a long period of anticipation, the Apple event is finally over and now we have the iPhone 15 series, as well as the Apple Watch Series 9 and the Apple Watch Ultra 2 before us. The event was fast-paced and filled with awe-filled moments as some never seen before features and components were announced, validating the tagline of ‘Wonderlust’. CEO Tim Cook took the stage and took us on a 90-minute journey unveiling new products, revealing new features, and talking about the company’s commitment to carbon neutrality. If you missed the event, quickly take a look at the 5 biggest announcements from the Apple event. ## 5 biggest announcements from the Apple event 1. Apple Watch Series 9 gets S9 SiP and Double Tap gesture: The first big announcement of the night came with the Apple Watch Series 9. The new generation of Apple Watch has been equipped with the all-new Apple S9 SiP, which the company claims to be its most powerful watch chip yet. The chipset enables the Apple Watch to process machine learning tasks via the Neural Engine twice as fast and improves the efficiency and battery life of the device. But more importantly, it enables a cool new gesture control to the Apple Watch Series 9, called the Double Tap. With this, users can easily control the smartwatch using just one hand and without touching the display. Users can tap the index finger and thumb of their watch hand together twice to quickly and conveniently perform many of the most common actions on the Apple Watch Series 9. It starts at $399. Also read click here. The company stated in a press release, “Double tap controls the primary button in an app so it can be used to stop a timer, play and pause music, or snooze an alarm. The gesture can be used to answer and end a phone call, and even to take a photo with the Camera Remote on the Apple Watch. Double tap will also open the Smart Stack from the watch face, and another double tap will scroll through widgets in the stack”. 2. Apple Watch Ultra 2 gets unveiled: One year after the launch of the first-ever Apple Watch Ultra, its successor is here. The company claimed that the smartwatch retains all the unique features of its predecessor, and they are made better and faster using the same S9 SiP that powers the Series 9. That means the Double Tap functionality also comes to the Ultra 2. The smartwatch also gets a peak brightness of 3000 nits, the brightest display Apple has ever designed. A new watch face called Modular Ultra has also been added to it. It also gets an on-device Siri, making it the first Apple Watch with this capability. The GPS + cellular variant comes at the price of $799. 3. Big upgrades for iPhone 15, iPhone 15 Plus: The standard model iPhone missed out on any major upgrades the previous year, but Apple made up for it by adding some big features to it this year. The iPhone 15 and the iPhone 15 Plus both get Dynamic Island, a feature that was reserved for just the Pro models in the iPhone 14 lineup. Users can take advantage of checking live activities, important alerts, and directions in maps, and control music through it. Additionally, both smartphones also get a larger 48MP main rear camera with a quad-pixel sensor, bringing them up to the Pro models. Using the hardware and software capabilities, users will be able to click 2x optical-quality zoom-level photos. The iPhone 15 standard models also get a peak HDR brightness of 1600 nits, and a peak brightness of 2000 nits. Next, the A16 Bionic chipset also increases both the performance and efficiency of the device. And finally, USB-C connection ports have also been added to the devices for charging and transferring data, allowing the same cable to charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation). The iPhone 15 starts at $799, while the iPhone 15 Plus starts at $899. 4. The A17 Pro chipset: The iPhone 15 Pro and iPhone 15 Pro Max are powered by A17 Pro, the industry’s first 3-nanometer chip. A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple’s history, as per the company. Apple also claims that the CPU is now 10 percent faster and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17. The new GPU is up to 20 percent faster, says the company, and features a new 6-core design that enables hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing. iPhone 15 Pro models will offer smoother graphics, as well as more immersive AR applications and gaming experiences. The iPhone 15 Pro starts at $999. 5. The 120mm telephoto lens for iPhone 15 Pro Max: The iPhone 15 Pro Max gets the longest optical zoom ever on iPhone which offers 5X optical zoom using a 120 mm lens. Apple said that the new Telephoto camera on iPhone 15 Pro Max has a tetraprism design to fit the longer focal length within the device. As per the company, it is Apple’s most advanced stabilization system with a combined optical image stabilization and autofocus 3D sensor-shift module. The iPhone 15 Pro Max starts at $1199 for the 256GB variant. It becomes the only iPhone to not feature the 128GB storage variant. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel. 13 Sept, 09:30 IST apple iphone 15 apple september event ![HT Tech Awards](https://tech.hindustantimes.com/ht-tech-power-list-awards-2026/httech-awards-banner-new.webp) ### Related Stories 07 Oct 2026 71,694,576,540,506 NEXT ARTICLE BEGINS ![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png) ## Tips & Tricks ![Ghibli-style art](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### How to turn your photos into Ghibli-style art with ChatGPT for free: Step-by-step guide ![How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide ![Apple TV app arrives on Android phones and tablets: What you get and how to install it](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Apple TV app arrives on Android phones and tablets: What you get and how to install it ![Vodafone Idea OTT plans](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Vodafone Idea users can now stream 17 OTT apps with one subscription: Here's how ![Android data transfer methods](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### How to transfer data from one Android to another using Google backup, USB-C cable, and more ## Editor’s Pick ![iPhone 16e launched with A18 chip, Apple AI—bringing flagship power on a budget: Check specs, price](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### iPhone 16e launched in India: All details about the new budget mobile from Apple ![DeepSeek was founded in China with only a fraction of the budget of the top AI companies in the US.](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### DeepSeek AI: How it works, who’s behind it, how it’s different from ChatGPT, and its big US market impact explained ![iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on ![Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini ![iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update ## Trending Stories ![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order ![Infinix Note 50s 5G+](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC ![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more ![Apple Intelligence AI training](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Apple plans to train AI using your on-device data without accessing personal content or emails: Report ![CMF Buds 2](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside keep up with tech ![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png) ![Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-twitter.png) ![WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-whatsApp.png) ![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png) ## Gaming ![Check out these five gaming monitors under ₹20,000,](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Top 5 gaming monitors under ₹20000 you should consider ![gaming consoles](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off ![Pokémon GO Wild Area 2025](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges ![Shade Silver](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Shade Silver free on Steam for a limited time: Here’s how to get it ![Call of duty](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak ![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png) ## Trending News ### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order ![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.livemint.com/static/static/1x1_img.gif) ### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC ![Infinix Note 50s 5G+](https://images.livemint.com/static/static/1x1_img.gif) ### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more ![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.livemint.com/static/static/1x1_img.gif) ### Apple plans to train AI using your on-device data without accessing personal content or emails: Report ![Apple Intelligence AI training](https://images.livemint.com/static/static/1x1_img.gif) ### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside ![CMF Buds 2](https://images.livemint.com/static/static/1x1_img.gif) ## Trending Gadgets Mobiles Laptops Tablets ![HT Tech](https://images.hindustantimes.com/tech/static/revamp/images/png/HT_tech-new.gif) - https://tech.hindustantimes.com/tech/news/iphone-15-launch-and-more-5-biggest-announcements-from-the-apple-event-2023-71694576540506.html