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Bugatti unveils three new smartwatches: Here are all the details

Bugatti has teamed up with VIITA to create three smartwatches that come packed with features.

The three smartwatches that have been announced are named after some of Bugatti’s iconic brands - Pur Sport, Le Noire, and Divo. The three smartwatches that have been announced are named after some of Bugatti’s iconic brands - Pur Sport, Le Noire, and Divo.
The three smartwatches that have been announced are named after some of Bugatti’s iconic brands - Pur Sport, Le Noire, and Divo. (Bugatti/Gizchina)

Bugatti is known for its excellent and exquisite sports cars and now the company has taken a step towards hardware of a different sort. The company has teamed up with watchmaker VIITA to create three smartwatches. VIITA is known for its luxury smartwatches so their standard falls in line with Bugatti’s masterpieces making way for some rather sleek-looking wearables.

The three smartwatches that have been announced are named after some of Bugatti’s iconic brands - Pur Sport, Le Noire, and Divo. All the three models come with Bugatti Ceramic prefix and also are packed with features including 90 sport modes, health sensors, accelerometer, GPS, etc. These smartwatches come with heart sensors that can measure heart rate and heart rate variability, both.

These luxury smartwatches are priced starting from 899 euros ( <span class='webrupee'>₹</span>79,351 approx) for early-bird buyers and they come with a five-year warranty.
These luxury smartwatches are priced starting from 899 euros ( 79,351 approx) for early-bird buyers and they come with a five-year warranty. (Bugatti/Gizchina)

On the material front, the smartwatches come with either a rubber strap or a titanium strap and several personalisation and customisation options are available with each model. The bezel is made of scratch-resistant ceramic and the cover is made of lightweight titanium. The 445mAh battery promises about two weeks of life and these smartwatches come with a high-res 390x390 pixel LED touchscreen placed within a sculpted sapphire glass housing.

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Are they as expensive as Bugatti’s cars? No. But they are not cheap either. These luxury smartwatches are priced starting from 899 euros ( 79,351 approx) for early-bird buyers and they come with a five-year warranty. Also, in case you are interested, these models are all limited editions, so you really need to hurry if you want one.

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