Watch Microsoft troll Apple MacBooks with a new ad for Surface devices
The main point of attack is that the 2-in-1 Surface laptops can be used as a laptop or as a tablet. And Apple MacBooks can't, well, be taken apart like that.
Intel has been trolling Apple for a while now, particularly after Apple took the call to stop using Intel's chips for the MacBooks. Apple is going to use its own in-house silicon for their devices now, starting with the Apple M1 that was used in the last iteration of MacBooks and the iMac.
Intel recently hired “I'm a Mac” actor Justin Long to create new ads that praise the PC. The usual attacks have been on the lines of how Apple MacBooks are limited in terms of colour and variations and how “no one really games on a PC”.
Now, Microsoft has hopped on and has trolled Apple on its lack of form factor.
Microsoft India shared a tweet on March 24 which has a little video that shows off the 2-in-1 Surface device and how it can be used both as a laptop and a tablet.
The 2-in-1 range of Surface devices come with laptop-to-tablet versatility, enabling you work from anywhere, anytime. Sign up for a demo. pic.twitter.com/p9vTM3wMAu— Microsoft India (@MicrosoftIndia) March 24, 2021
While in the words accompanying the video, Microsoft does not say much, the video shows them trying to take off the screen from a MacBook to use it as a tab, like you can do with the Surface Pro device it's being compared to.
Microsoft asks - “Hey Bro, can you do this?” and goes ahead to stretch the Surface Pro screen, taking it off to use as a tab and then reattaching it again.
As expected, you cannot take the screen off the MacBook, as the video shows, and for Microsoft - that's brownie points. And Microsoft also calls it the “BackBook”, slamming it for not being versatile, and prompts people to “upgrade” to Surface.
We haven't seen as many ads from Microsoft attacking Apple as we have seen from Intel yet. Intel is clearly using marketing to get back at Apple instead of actually putting out if their chips are indeed better than Apple's M1. However, with Microsoft stepping in and also trolling Apple now, Intel has one more in its corner.