As iPhone 14 launch looms, Apple gets some great news

Apple is leading the premium smartphone market sales globally with 57 percent, according to a report. The good news comes just ahead of iPhone 14 launch date, which is on September 7.

| Updated on: Sep 02 2022, 18:12 IST
iPhone 14 Pro exciting new feature LEAKED!
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1/5 iPhones are ridiculously fast smartphones that breeze through even the most demanding tasks without breaking a sweat. Even 2020’s iPhone 12 can hold up against most smartphones. Even better things are coming, though. Apple might give the upcoming iPhone 14 series a major performance boost. (FrontPageTech)
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2/5 According to a report by MacRumours, the iPhone 14 Pro models are expected to get a major overhaul in the RAM department. The iPhone 14 Pro and the iPhone 14 Pro Max will reportedly feature 6GB of LPDDR5 RAM. (Reuters)
3/5 This is a major upgrade over the 4GB LPDDR4X RAM which powers the current iPhone 13 series. The report claims that the LPDDR5 RAM will be a faster and more efficient type of memory compared to the old LPDDR4 RAM which powers the current iPhone 13 series. This is a major power boost for the iPhone 14 which is sure to strengthen iPhone’s position as the fastest smartphone in the market. (Front Page Tech)
4/5 A report by Apple analyst Ming-Chi Kuo, previously tipped that the next flagship A16 Bionic chip will be powering the iPhone 14 Pro models. On the other hand, the non-Pro models will continue with an upgraded version of the A15 Bionic chipset, which currently powers the iPhone 13 Pro models. (Amritanshu / HT Tech)
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5/5 Further rumours suggest that iPhone 14 series is expected to have the same flat-edged design introduced with the iPhone 12 series. The iPhone 14 is expected to have thin-flat edges, larger camera bump, new notch design and more. However, since there is no official confirmation from Apple, all this information must be taken with a grain of salt as they are still unconfirmed reports. So, until the iPhone 14 series officially launches in September or October, we just might have to wait. (FrontPageTech)
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Apple leads premium smartphone market sales with its iPhones. (Reuters)

Wondering which premium smartphone making company is leading in sales globally? It is Apple. According to a report by Counterpoint Research, Apple continued to lead the premium smartphone market sales with 57 percent share. The good news comes just ahead of iPhone 14 launch date, which is on September 7, 2022. The global premium smartphone market ($400 and above wholesale price) average selling price (ASP) grew 8 percent YoY to reach $780, a second-quarter record, in Q2 2022, according to Counterpoint Research's Market Pulse Service.

"Apple continued to lead the premium segment with a 57% share as the 4G iOS installed base continued to upgrade. Sales and promotions in the US remained strong through the quarter. There was no evidence of any macroeconomic impact on demand. Apple also continued to successfully onboard new users as switcher growth hit a fresh record during the quarter, largely driven by robust growth in emerging economies," the report said.

As Apple leads the premium smartphone market sales, Vivo surpassed OPPO to become the third largest premium smartphone brand for the first time. "vivo's sales grew 59% YoY as it surpassed OPPO to become the third largest premium smartphone brand in Q2 2022 for the first time ever. Most of this growth came from China, driven by the X80, S15 and iQOO 9 series. vivo also became the second largest premium smartphone brand in China for the first time ever. It was also the largest smartphone OEM in China in the affordable premium segment ($400-$699), driven by the X80 series," the report said.

Also, Samsung's sales grew 2 percent on yearly basis and its share also increased as the S22 Ultra continued to be the best-selling Android smartphone in the premium segment for the second consecutive quarter. The share of Chinese OEMs OPPO, Xiaomi and Huawei declined as their home market struggled through Q2 2022, clocking the lowest quarterly sales since Q4 2012.

The report also informed that the segment's growth has also helped in arresting revenue declines. "Despite the unit sales decline, global premium smartphone market revenues remained flat YoY. As lower price tiers got affected more by inflationary pressures, the premium market's revenue contribution to the overall smartphone market increased to 60% in Q2 2022 from 58% in Q1 2022," it said.

In terms of volumes, sales in the premium segment declined 8% YoY in Q2 2022 but performed better than the overall smartphone market, which declined 12%. This is the ninth consecutive quarter in which the premium market has outperformed overall smartphone market growth.

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First Published Date: 02 Sep, 18:12 IST