Indian smartphone market see 11% growth in Q1 2024: Vivo, Xiaomi and Samsung dominates | Mobile News

Indian smartphone market see 11% growth in Q1 2024: Vivo, Xiaomi and Samsung dominates

The new IDC report showcases significant growth in the Indian smartphone market, check details to know which smartphone dominated the market.

By: HT TECH
| Updated on: May 15 2024, 07:15 IST
New vivo Y200 5G storage rolled out; vivo T2 5G and vivo Y27 prices undergo changes
Indian smartphone market see 11% growth in Q1 2024: Vivo, Xiaomi and Samsung dominates
1/5 1. New vivo Y200 5G variant: vivo introduces a new 8GB + 256GB variant of the Y200 5G priced at INR 23,999. It is available on Amazon, Flipkart, vivo India e-store, and partner retail stores. vivo Y200 5G is available with easy EMI options and cashback up to INR 2,000 with select banks. 
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2/5 2. Y200 5G Features: Boasting a 6.67-inch AMOLED display, Snapdragon 4 Gen1 Processor, and a 64MP triple camera setup with Anti-Shake technology. Two color options: Desert Gold and Jungle Green.  (Amazon)
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3/5 3. vivo Y27 Price Drop: The Y27 is now priced at INR 11,999 for the (6GB + 128GB) variant, effective from February 1. Consumers can enjoy cashback of up to INR 1,000 with select banks and additional benefits such as V-shield.  (Amazon)
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4/5 4. vivo Y27 Highlights: It features a sleek 2.5D glass body design, 16.86cm FHD+ sunlight display, MediaTek’s Helio G85 processor, and 50 MP dual rear camera setup. Available in Burgundy Black and Garden Green. 
image caption
5/5 5. vivo T2 5G price: The T2 5G is now available at INR 15,999 for the (6GB+128GB) variant and INR 17,999 for the (8GB+128GB) variant from February 1. It boasts a Snapdragon 695 5G chipset, Turbo AMOLED 90Hz display, 64 MP OIS Anti-Shake primary camera, and 4500mAh battery with 44W FlashCharge.  (Amazon)
Indian smartphone market see 11% growth in Q1 2024: Vivo, Xiaomi and Samsung dominates
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IDC report highlighted 11.5 percent YoY growth in the Indian smartphone market in Q1. (Samsung/Xiaomi)

Products included in this article

After the Counterpoint report highlighting the significant growth in the Indian smartphone market with Vivo becoming the best-selling brand, International Data Corporation (IDC) has also released a new study showcasing growth in the first quarter of 2024. The report claimed that the Indian smartphone market shipped over 34 million smartphones in Q1 2024, with the recorded 11.5 percent YoY (year-over-year) growth. This also showcases the third consecutive growing quarter. Know more about the IDC report.

List of Best Selling Products

Product Ratings Price
Apple iPhone 15 (128 GB) - Blue 4.5/5 ₹ 71,290
Samsung Galaxy S24 5G AI Smartphone (Cobalt Violet, 8GB, 256GB Storage) 4/5 ₹ 79,999

Indian smartphone market growing with each quarter

According to an IDC report, the three major smartphone brands, Vivo, Xiaomi and Samsung dominated the Indian smartphone market with shipment of mass-budget smartphones. These three brands made over 53 percent share in this segment. On the other hand, entry-level smartphones experience a shipment decline. However, Xiaomi topped the charts under $100 followed by Poco and Itel.

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The entry-premium smartphone market also experienced a boost which now makes up to 23 percent of the total smartphone market share. This segment was dominated by Oppo and Realme. Now, in terms of the mid-range smartphone category, the market share declined by 46 percent and it is similar to the premium-range smartphone which experienced a decline of 21 percent in unit terms. However, the premium smartphone market was led by the iPhone 13, Galaxy S23FE, Galaxy S23, iPhone 12 and OnePlus12. Lastly, the major growth was highlighted in the super-premium smartphone market with Apple and Samsung making the highest shipment with top models such as the iPhone 15 series, iPhone 14 series, Galaxy S24 series and the Galaxy S23.

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Overall, Vivo became a top competitor replacing companies like Samsung and Apple in the Indian smartphone market and becoming the No. 1 smartphone brand in the country. The same was highlighted by the Counterpoint study as well. While the first quarter was good for Samsung and Apple, the end of the year will shed more light on how these smartphone brands performed globally with the new iPhone 16 lineup and Samsung Galaxy Z Fold 6 series coming later this year.

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First Published Date: 14 May, 13:14 IST
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