Realme plans fitness trackers in 2020, set to compete with Xiaomi’s Mi Bands
Realme is now looking at consumer tech categories beyond smartphones. The company recently launched Buds Air truly wireless earbuds in India.
Realme CEO Madhav Sheth has revealed that the company is planning to enter the fitness tracker segment in 2020.
In the latest episode of #AskMadhav show on YouTube, Sheth has hinted that the company is currently working on a fitness tracker in India, but did not specify whether the company will launch a fitness band or a smartwatch.
"Talking about the fitness band, I will definitely say it is in the works, and you might see one in the first half of 2020," Sheth said.
"We aim to become India's largest tech lifestyle brand, and I respect the demand of our fans. We have got some outstanding products in our portfolio, like the Realme Buds Wireless, Realme Buds Air, and the power banks, and even Realme PaySa as a financial app," he added.
Additionally, he also confirmed that old devices like the Realme C1, U1 and others will not get Android 10, but said that they will continue to get new features like Dark Mode.
Realme's new fitness tracker portfolio will follow the company's foray into truly wireless earbuds with Buds Air. The company also offers other kinds of wireless and wired earphones in India.
With the new fitness bands lineup, Realme will compete with Xiaomi's strong Mi Band portfolio. Xiaomi offers affordable fitness trackers such as Mi Band 3i, Mi Band 3 and Mi Band 4. Other brands such as Fitbit and Goqii are also quite popular in the country.
(With inputs from HT Correspondent)