Samsung signs up Alia Bhatt as the face of Galaxy Z Fold 3 5G, Galaxy Z Flip 3 5G in India
Samsung has signed up actor Alia Bhatt as the face of its newly launched flagship devices - the Samsung Galaxy Z Fold 3 5G and the Galaxy Z Flip 3 5G. Bhatt had shared a tweet on the day of the Galaxy Unpacked event last week with the words - “Good is NEVER enough! Great is better” leading people to speculate that a collaboration was on the cards. Samsung has now officially rolled out the announcement of the actor becoming the face for the new foldables in the country.
The Galaxy Unpacked event on August 11 saw the launch of the Samsung Galaxy Z Fold 3 5G and the Galaxy Z Flip 3 5G along with the Galaxy Watch 4, Galaxy Watch 4 Classic, and the Galaxy Buds 2. The new foldables are Samsung’s latest flagship smartphones and are going to start shipping in India soon.
“Alia’s qualities and immense popularity among young Gen Z and millennial consumers make her the perfect partner to drive the adoption of Galaxy Z series foldable smartphones,” said Sumit Walia, Senior Director, Samsung India speaking about Bhatt’s involvement in the campaign.
“Our research shows that more and more young consumers are now looking for a new form factor for their smartphone, which is also an essential lifestyle statement. Galaxy Z series foldable smartphones will add that new dynamism to their life,” he added.
As Samsung officially announced, over the course of the next few months, Bhatt is going to be involved in both digital and outdoor activations for the devices. “It is a pleasure to be a part of their journey while adding a little to my own. The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now,” Bhatt said.
“I have done a small test run with Galaxy Z Fold 3 and Galaxy Z Flip 3 and I feel they live up to every promise that the brand has made. Samsung’s new foldable phones look sleek and come in interesting colour options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable. As for technology, it is truly cutting edge at the same time very user friendly and easy to navigate through,” she added.
Pre-bookings for Galaxy Z Fold 3 and Galaxy Z Flip 3 will open on August 24 in India. The Galaxy Z Flip 3 costs ₹84,999 for the base variant, while the Galaxy Z Fold 3 will set you back by ₹1,49,999.