Want to buy iPhone 14 Pro? Check if you really want to

New leaks claim that the iPhone 14 Pro will feature a pill-shaped hole-punch design for its front-facing camera.

Apple might be looking to the slimmed-down notch as a design differentiator between the pricier iPhone 14 Pro lineup and the standard iPhone 14 models,  (REUTERS)

Rumours for Apple iPhone 14 series are continuing to roll, with new leaks claiming that the iPhone 14 Pro lineup will feature a pill-shaped hole-punch design for its front-facing camera, with the bulk of Apple's Face ID hardware being placed under the display.

As per The Verge, the report corroborates earlier rumours from late last year, which also claimed that the 2022 iPhone 14 Pro and iPhone 14 Pro Max would be shifting over to a hole-punch cutout for the camera.

Apple made its first major change to the iPhone's Face ID notch with last year's iPhone 13 lineup, which featured a slightly smaller notch than the original design that Apple had used since 2017's iPhone X.

Moving the Face ID array beneath the screen while keeping a cutout does make a lot of sense, Face ID's IR-based setup would be less impacted by the haziness and weak colours that exist for current under-display front-facing cameras. Reducing the iPhone 14 Pro's notch to a smaller cutout would put Apple back on even footing with Android competitors, who have long since left Apple's oversized notch with years of diminutive camera cutout designs.

It seems that Apple might be looking to the slimmed-down notch as a design differentiator between the pricier iPhone 14 Pro lineup and the standard iPhone 14 models, which are said to be keeping the existing Face ID notch.

Meanwhile, a foldable iPhone is still said to be in the prototyping phase.

Is Apple worth $3 trillion? Bulls, bears examine the case

(Reuters) Is Apple Inc really worth $3 trillion 16 months after becoming the first company valued at $2 trillion?

The answer depends on how one views the iPhone maker's ability to keep up the unprecedented growth of the past 15 years. In its last fiscal year ended Sept. 25, Apple delivered 33% revenue growth to $365.8 billion thanks to strong demand for 5G iPhone upgrades.

But that growth spurt came after a year of single-digit sales growth and a fiscal 2019 when Apple's sales declined.

The bull case for Apple is that it has built an ecosystem of 1 billion iPhone owners who spend money on services and that it is well-positioned for future categories like self-driving cars and augmented reality.

The deep discount investors once ascribed to Apple's stock because of its dependence on the iPhone for sales growth has disappeared as Apple has proved that the device sits at the center of an expanding solar system that adds new gadgets like the Apple Watch and Apple AirTags and new, paid services like television and fitness classes.

"Apple has been and still is an incredible growth story anchored by must-have products and a growing portfolio of services. While years ago the stock price was a value investor's dream, I don't think the current near-record high price should be a sell signal for long-term focused investors," said Trip Miller, managing partner at Gullane Capital Partners.

Moreover, Apple is trading at about 30 times its expected 12-month earnings, down a bit from a multiple of 32 in early 2021 but still at highs not seen since 2008, according to Refinitiv data. Hal Eddins, chief economist at Apple shareholder Capital Investment Counsel, said Apple has been a "safety stock" through the pandemic and that investors are likely expecting solid holiday sales.

Apple "seems to be vaccinated against anything that Omicron can throw at it," Eddins said. "I'm not complacent at this level, but there would have to be some nasty unforeseen events to rock the boat."

Some analysts believe Apple has plenty of room to grow in coming years, with future products such as the Apple Car.

"We see the prospects of Apple Car - representing the clearest path to doubling Apple's revenue and market cap - catalyzing a shift in investor narrative back toward the attractiveness of the platform (1 billion loyal customers) and long-term, sustainable growth," Morgan Stanley analyst Katy L. Huberty wrote in a November note. NO GUARANTEES The bear case, however, is that Apple is hitting the limits of how much it can grow its user base and how much cash it can squeeze from each user, with no guarantees that future product categories will prove as lucrative as the iPhone.

In a December note to investors, Bernstein analyst Toni Sacconaghi warned that Apple's prospects in the augmented and virtual reality category are bright but likely to account for only 4% of its revenue by 2030. Moreover, the entire market for those devices is not likely to near the billion-unit mark until 2040, he wrote.

Sacconaghi also saw "no obvious catalysts for multiple expansion" in Apple's stock "given slower expected growth" in the next fiscal year. He has a market-perform rating on the stock.

Another concern is uncertainty over Apple's ability to lock in the same profits for paid services on its future hardware. Its App Store business model, which takes commissions on in-app purchases of digital goods, has been targeted by proposed legislation in the United States and Europe.

To be sure, one of the primary drivers of Apple's ballooning valuation is the goal it set in 2018 to get what at the time was nearly $100 billion in net cash off its balance sheet and become net-cash neutral.

That goal, for which Apple never specified a deadline, has been tough to meet because it simply keeps making money. Apple generated $104 billion in cash from operations in fiscal 2021 and returned $106.5 billion to shareholders. But its net cash remained at $66 billion at the fiscal year's end.

With big acquisitions largely out of the question under current U.S. antitrust regulators, Apple has had few options but to shovel cash back to shareholders, said Tom Plumb, founder of Wisconsin Capital Management and an Apple shareholder.

"They're fighting the fact they've got $100 billion of cash flow a year," Plumb said. "You can't bet against a company that has this type of cash flow."