Apple iPhone X production restarts over poor iPhone XS, XS Max sales

Apple is reportedly starting production of last year’s iPhone X which it stopped selling in stores earlier this year.

The iPhone X is Apple’s 10th anniversary edition of the iPhone. (AP)

The hefty price of the newer generation iPhone probably did not work in favour of Apple. The company is reportedly looking at restarting the production of its older iPhone X which had a good response, according to a report (via The Next Web) by the Wall Street Journal.

Apple had stopped selling the iPhone X which was launched last September. The iPhone XS and iPhone XS Max, which debuted in September, are not selling at a pace the company expected. Following unexpected forecast and results, Apple has reportedly started production of iPhone X from some suppliers.

The report also states that Apple will buy OLED panels for the iPhone X which would be cost cheaper than the new iPhone XS series.

Prior to this news, Apple had cut down on its orders from major iPhone suppliers. WSJ also reported that Apple stopped production of the iPhone XS, iPhone XS Max and iPhone XR. READ: Apple reportedly cuts production orders for iPhone XS series and iPhone XR 

With inputs from ANI.