Have iPhone or iPad? Your experience set to get worse

Apple may soon start dropping ads on your iPhone and iPad via several apps such as Maps, Books, Podcasts and more. Here's why.

| Updated on: Aug 18 2022, 21:05 IST
iPhone 14 series LAUNCH soon! Colours, price, battery and more- all that we're expecting
iPhone 14
1/5 iPhone 14 Price: The base iPhone 14 is expected to come with a price tag starting from $799, iPhone 14 Max at $899 followed by iPhone 14 Pro and iPhone 14 Pro Max with a price tag of $1,099 and $1,199 respectively. (iUpdate / YouTube)
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2/5 iPhone 14 Colours: According to the information provided by leaker @Jioriku on Twitter, iPhone 14 will get colour options like Green, Purple, Blue, Black, White and Red. The leaskster also informed that the Pink colour is replaced with purple. While the iPhone 14 Pro/Pro Max will get colour options including Green, Purple, Silver, Gold, and Graphite. Here Purple takes the place of Sierra Blue. (REUTERS)
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3/5 iPhone 14 Chipset: It is expected to see the A16 Bionic chip in the iPhone 14 Pro series, with improved performance across the board according to alleged benchmarks. Apple analyst Ming-Chi Kuo has said that only the iPhone 14 Pro and 14 Pro Max will get the A16 Bionic, claiming the iPhone 14 will stick with the A15 chip. (Reuters)
iPhone 13 Pro
4/5 iPhone 14 Battery: A tipster @VNchocoTaco has informed about the battery capacity of the iPhone 14 models. According to the leak iPhone 14 Pro is expected to get a 3200mAh battery, iPhone 14 3279mAh, iPhone 14 Pro Max 4323mAh, and iPhone 14 Max is expected to get the biggest battery of 4325mAh! (Pixabay)
iPhone 14
5/5 iPhone 14 Design and Display: iPhone 14 Pro is expected to get a trio of cameras flush on its back. However, the phone is also said to look similar to iPhone 13 Pro. iPhone 14 Pro is likely to get even a bigger raised camera array and will also be 0.2mm thicker than the iPhone 13 counterparts. The upcoming model may also get a bigger camera module in order to house a 48MP camera. Apple Also is expected to offer a pill-shaped cutout for Face ID along with a punch hole. iPhone 14 Pro is expected to get an always-on display. Meanwhile, the standard iPhone 14 models are tipped to get a 90Hz display. According to the leaks, the iPhone 14 Pro will get a 6.1-inch display and the iPhone 14 Pro Max will come with the 6.7-inch display of its predecessor. According to a rumor from Ross Young, the iPhone 14 Pro could increase in size from 6.06 inches to 6.12 inches, and the iPhone 14 Pro Max from 6.68 to 6.69 inches. (HT Tech)
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Your iPhone Maps and Books apps may start showing ads in the near future. (Unsplash)

Apple is planning to expand ads into a wider area of your iPhone and iPad soon! This comes from the Apple analyst Mark Gurman who says that Apple is expanding its advertising business and pushing ads across more of its software products. However, Apple currently shows ads in the App Store, Stocks, and News app across iPhone, iPad, and Mac. The App Store already has Google-like search ads and even recently Apple seeded advertising in TV+ for its “Friday Night Baseball” deal with Major League Baseball, Bloomberg's report by Gurman mentioned. But this latest development hints that your iPhone and iPad may soon start getting ads on several other apps such as Maps, Books, and even Podcast in the future.

Gurman suggests that Apple is expected to offer an option to its iPhone and iPad users to disable personalized ads just like the feature called App Tracking Transparency (ATT) launched last year. What does it do? It basically allows users to choose whether apps can track them across other applications and websites. Apple says that around 78 percent of iOS 15 users on their iPhones have done this. However, it will still be able to grasp some data such as the identity of your carrier, device type as well as what you read.

Why Apple is planning to push ads on iPhones and iPads

Mark Gurman suggests that the App Tracking Transparency feature of Apple has created some collateral damage to big as well as small companies in terms of revenue. "You may not feel too bad for social media giants like Meta Platforms Inc. and Snap Inc. that have claimed to have lost billions of dollars as a result of Apple's changes, but smaller developers also say the feature has upended their businesses," he added. While keeping this in mind, Apple may expand its own advertising business over time.

Moreover, currently ads are shown in the search tab in the Suggested panel on the App Store, but will also soon expect to expand ads to the main Today tab and within third-party app download pages. Besides Maps, Apple Podcasts, and Books, Gurman predicted that TV+ could generate more advertising with multiple platforms such as Netflix, Disney, Discovery and more.

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First Published Date: 18 Aug, 21:05 IST