iPhone 14 Pro Max Pre-Order Data Shows It Is Apple's Best-Selling Model | Tech News

iPhone 14 Pro Max Pre-Order Data Shows It Is Apple's Best-Selling Model

Apple Inc. shares rallied the most since May as pre-order data showed the iPhone 14 Pro Max was the best selling model, surpassing what the older version did in a similar timeframe.

By:BLOOMBERG
| Updated on: Sep 14 2022, 10:38 IST
iPhone 14 Pro in photos: First look at this revolutionary design
iPhone 14 Pro
1/5 The iPhone 14 Pro has a 6.1-inch Super XDR OLED display. The iPhone 14 Pro also has Apple’s ProMotion display technology offering 120Hz refresh rate, the highest refresh rate ever seen in an iPhone. Apple promises up to 2000 nits of peak brightness. (Apple)
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2/5 For the first time since the launch of iPhone X, Apple has heavily revamped the design of the iPhone. The iPhone 14 Pro features an all-new notch with a punch hole and pill shaped cutout in front housing all the sensors as well as the front camera. (Apple)
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3/5 The iPhone 14 Pro is powered by Apple’s new A16 Bionic chipset which offers blazing fast performance while maintaining high energy efficiency. Last year’s A15 Bionic was already the fastest processor in the market and the new 4nm A16 Bionic will strengthen iPhone’s position as the fastest smartphone in the market yet. (Apple)
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4/5 The iPhone 14 Pro has a brand new 48MP main camera with a 65% larger sensor than iPhone 13 Pro. The iPhone 14 Pro also features Apple's enhanced Sensor Shift OIS with 24mm focus length. Professional photographers can take advantage of the ability to shoot 48MP ProRAW images. (Apple)
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5/5 The price of the iPhone 14 Pro starts at $999 for the base 128GB variant. The 128GB variant is priced at $1,099 while the 512GB variant has been priced at $1,299. For those who want the maximum capacity to shoot ProRAW images, you can get the colossal 1TB variant priced at $1,499. (Apple)
iPhone 14 Pro
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The pre-orders for iPhone 14 have already started with Apple aiming to make the smartphones available in stores starting September 16. (Bloomberg)

Apple Inc. shares rallied the most since May as pre-order data showed the iPhone 14 Pro Max was the best selling model, surpassing what the older version did in a similar timeframe.

Shares of the tech giant rose 3.9%, their biggest one-day gain since May 27, and the stock closed above its 200-day moving average for the first time since August. Analysts from JPMorgan to Barclays wrote that the data point to strong demand for the latest mobile phone series, which was unveiled at its product launch event last week.

“Pre-order data shows that the iPhone 14 Pro Max is the best-selling model, and that it is doing better than the iPhone 13 Pro Max did at this point,” KGI Securities analyst Christine Wang wrote in a report. The pricing of the iPhone 14 series is positive for its future sales, she added.

Apple's Latest Devices Tighten Its Grip on Users: Power On

At its biggest product launch of the year, Apple introduced the iPhone 14, fresh AirPods Pro earbuds and new Apple Watch models. The iPhone retains the general look of the older version while getting camera enhancements and a long-anticipated satellite-messaging feature. The bulk of the iPhone upgrades are coming to the higher-end Pro line. Those devices will get a 48-megapixel camera and a screen that's capable of always staying on in a low-power mode, similar to recent versions of the Apple Watch.

Apple is the top performing megacap technology stock this year, because investors have faith in its ability to tap into its more than 1 billion customers to earn more on its services including apps, video, fitness and gaming subscriptions. The next catalyst for the stock will be earnings for the September quarter, which is expected in late October.

Its shares are about 8% lower this year compared with the Nasdaq 100 Index, which has slumped about 22%. About 96% of the 50 analysts covering the stock recommend either buying Apple shares or holding on to their positions, while only two suggest selling, according to data compiled by Bloomberg.

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First Published Date: 14 Sep, 10:37 IST
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