Samsung’s smartphone market share in Europe rises in Q2 2019 | Tech News

Samsung’s smartphone market share in Europe rises in Q2 2019

According to Counterpoint Research, Samsung posted strong performance in the region despite falling smartphone demand in the area.

By: INDO ASIAN NEWS SERVICE
| Updated on: Aug 20 2022, 16:49 IST
People sit in front of a Samsung logo at the IFA consumer tech fair in Berlin, Germany, September 6, 2019. REUTERS/Hannibal Hanschke
People sit in front of a Samsung logo at the IFA consumer tech fair in Berlin, Germany, September 6, 2019. REUTERS/Hannibal Hanschke (REUTERS)

Its share was twice that of Huawei of China's 20 per cent, Yonhap news agency reported.

The South Korean tech firm posted the strong performance despite flattening smartphone demand in the region, led by solid sales of its mid-range Galaxy A-series. "Samsung benefited from the drop in Huawei's volumes after the US' trade ban.

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"Excellent traction for its refreshed A-series also helped the company's performance in the region," Counterpoint Research said in the report.

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Samsung was able to attract European consumers with its affordable and powerful A-series, which took up nearly 70 per cent of its smartphone shipments in the region, the research firm said.

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First Published Date: 15 Sep, 16:58 IST
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