Apple AirPods Maker GoerTek Dives After Revealing Major Client Loss | Wearables News

Apple AirPods Maker GoerTek Dives After Revealing Major Client Loss

GoerTek Inc. plunged its daily limit of 10% after the maker of Apple Inc.’s AirPods disclosed it suspended production of an audio product from “a major overseas customer.”

By:BLOOMBERG
| Updated on: Nov 09 2022, 19:28 IST
iPhone 15 Pro to get iPhone SE 3, iPhone 8 type specs! Amazing Apple move
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1/5 Are you waiting eagerly to get some exciting insights into the Apple iPhone 15 specs? Though there is still a year's time for the new iPhones' launch (expected in September, 2023), the leaks and rumors about it are creating a buzz amongst the fans. And as per the latest update, it is being said that the volume button and the power button of the two high end iPhone 15 models, iPhone 15 Pro and iPhone 15 Pro Max, may adopt a solid state button design similar to the home button design of iPhone 7, iPhone 8, iPhone SE 2 and iPhone SE 3. (REUTERS)
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2/5 The information has been provided by Ming-Chi Kuo, analyst at TF International Securities over his Twitter handle. "My latest survey indicates that the volume button and power button of two high-end iPhone 15/2H23 new iPhone models may adopt a solid-state button design (similar to the home button design of iPhone 7/8/SE2 & 3) to replace the physical/mechanical button design," he tweeted. (HT Tech)
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3/5 In a series of tweets, the analyst further informed that there will be Taptic Engines located on the internal left and right sides to provide force feedback to make users feel like they are pressing physical buttons. He went on to say that due to this design change, the number of Taptic Engines used in each iPhone will increase from the current one to three. As a result, the existing Taptic Engine suppliers, Luxshare ICT (1st supplier) and AAC Technologies (2nd supplier) will be significant beneficiaries. (AFP)
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4/5 Also, it is expected that high-end Android smartphones will also follow Apple's design to create new selling points, which is a structural positive for the mobile phone vibrator industry, the analyst added. (AFP)
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5/5 Analyst Kuo had earlier said that Apple is expected to create massive differentiation between iPhone 15 Pros and iPhone 15 standard models. "I believe Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models to increase Pro shipment allocation and the new iPhone ASP (average selling price)," his tweet read. Kuo said that Apple may create differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro models in order to generate more sales and profits in a mature market. (HT Tech)
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Apple is dealing with unexpected issues across its global supply chain, including a lockdown of its main iPhone production facility in central China. (AP)

GoerTek Inc. plunged its daily limit of 10% after the maker of Apple Inc.'s AirPods disclosed it suspended production of an audio product from “a major overseas customer.”

The Chinese company, which named neither the client nor its product, warned that decision could hit as much as 3.3 billion yuan ($456 million) of revenue in 2022. GoerTek, which also supplies Samsung Electronics Co. and Xiaomi Corp., said its relationship with other customers remain normal.

GoerTek's revelation ignited speculation that Apple, which is grappling with both flagging electronics demand and production disruptions, may be retooling a vast supply chain centered on China. Speculation in the market has centered on whether GoerTek might have failed to meet Apple's typically stringent specifications.

“We estimate this could be AirPods Pro 2 orders from Apple,” Citigroup Inc. analysts including Mark Li wrote in a note, double downgrading the stock to sell from buy. “We believe competitor Luxshare (our top pick) could conversely benefit from market-share gains, as we estimate it is a key supplier on this product.”

Luxshare Precision Industry Co. climbed as much as 4.6% before ending little changed on Wednesday. Another GoerTek rival AAC Technologies Holdings Inc. surged as much as 15% in Hong Kong before paring gains to 3.4% at the close. AirPods assembler GoerTek representatives didn't immediately respond to requests for comment, while Apple wasn't immediately available for comment after regular hours.

Apple and its peers are grappling with faltering demand for electronics worldwide, as consumers cut spending in the face of a potential economic downturn. It expects to produce at least 3 million fewer iPhone 14 handsets than originally anticipated this year, Bloomberg News has reported.

The US company is also dealing with unexpected issues across its global supply chain, including a lockdown of its main iPhone production facility in central China.

“It is likely that the overseas customer is Apple, and the key product is AirPods Pro 2,” UOB Kay Hian analysts wrote. “Market rumours indicated that it was due to GoerTek missing the production yield target at the assembly plant,” they added, citing unverified speculation circulating among market participants.

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First Published Date: 09 Nov, 19:28 IST
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